Mobile coupons to reach 200M redemptions by 2013
December 3 2008 - 5:59 am ET | RCR Wireless News
Mobile coupons are expected to reach 200 million redemptions worldwide by 2013, according to a new report from Juniper Research.
The mobile coupon market is most mature in Japan and Korea to date, but the United States and Europe are showing growth across all the major retail sectors, including restaurants, entertainment, shopping and grocery, said the firm. By 2013, the Far East, North America and Western Europe are expected to account for the majority of the mobile coupon market.
“Today the overwhelming majority of coupons are paper-based, but the mobile phone is the ultimate individual marketing device and mobile coupon pilots show greatly increased redemption rates — often double digit percentages,” said Howard Wilcox, author of the report.
A lack of suitable point of sale infrastructure could hinder the market, said the report.
December 3, 2008 04:03 pm
It's issuances (previous report) vs. redemptions (new report). Most issue coupons are not redeemed; printed Internet coupons do best, at 11% redemption, given their more "narrowcast" and physical disperson method. Given mobile's more "broadcast" and non-physical dispersion method, 200 million redemptions out of 3 billion issuances (6.67%) would not be unexpected.
December 3, 2008 06:02 am
Only six months ago Juniper released a report that stated the following:HAMPSHIRE, UK--(Marketwire - April 23, 2008) - New figures from analyst firm Juniper Research estimate that almost 3 billion mobile coupons will be issued to Mobile Users by 2011, with just under $7 billion of discounts redeemed. This latest announcement seems substantially at odds with their prior report. What is correct?