Google gives a little; stays focused on mobile


Like its archrival Apple, Google is giving shareholders a carrot. While Apple (AAPL) chose to share some of its cash hoard through a dividend, Google (GOOG) is doubling the number of shares each investor will own. But the founders of the company will maintain a controlling interest, and they have made it clear that their growth strategy hinges on mobile.

During yesterday’s first quarter earnings call, Google CEO Larry Page called mobile the “backbone” of Google’s advertising strategy and said that he expects mobile ads to eventually contribute more to the company’s bottom line than desktop computer ads.
Page has also made it clear that his company’s $12.5 billion purchase of Motorola Mobility is about more than patents. “We are excited about the opportunities to build great devices capitalizing on the tremendous success and growth of Android and Motorola’s long history of technological innovation,” Page wrote in a letter to shareholders earlier this month.

Google earned $10.08 per share in the first quarter, beating analysts’ expectations. Profit was $2.89 billion on revenue of $8.14 billion, net of commissions.

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Martha DeGrasse

Wireless Martha DeGrasse has been creating content for RCR Wireless News since 2011. Recent feature reports include Building Tomorrow's Neworks, Outdoor DAS and Small Cell Case Studies, Wireless Infrastructure Service Company Review, and Investing in HetNets. (All of these can be found by clicking on Reports at the top of this page.) At RCR, Martha also developed the 5 Things to Know Today series and the Mobile Minute. Prior to joining RCR Wireless News, Martha produced business and technology news for CNN and Dow Jones in New York. Martha left Dow Jones to move to Austin, Texas, where she managed the online editorial group at Hoover’s Online before taking a number of years off to be at home when her children were young. Follow her on Twitter @mdegrasseRCR