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Reality Check: The future of smart phones is open

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.The future of smartphones is coming, and it is wide open … as in open source. The...

Alliances: Renesas teams with Nokia; Wataniya chooses Astellia solution; and more

Nokia Corp. (NOK) and Renesas Electronics Corp. formed a strategic business alliance that calls for Renesas to acquire Nokia's wireless modem business for about $200 million. The alliance also calls for long-term joint research cooperation on future radio technologies.ComScore Inc. (SCOR) acquired the products...

Mobile Marketing's Promise: The Universe of One

Editor's Note: This special report on mobile marketing first appeared in the March Special Edition of RCR Wireless News. The special report is running in two parts. The first part of the report was made available Monday. Click here to read it. Australian...

Moto, RIM maintain leadership positions: Mobile subscribers digging mobile content

Despite the worldwide nature of original equipment manufacturers, and the knowing nod that nearly all mobile devices are made in Southeast Asia, North American-based companies controlled the leadership position in mobile device ownership in the U.S., according to a report from Comscore Inc.The report,...

Google's Nexus One: Marketing flop or fantastic success?: Is Google's heart really in the phone business, or is it in the business of creating business?

No one could exactly hail Google Inc.'s Nexus One a marketing success, so it comes as little surprise to see the search engine giant seeking to bolster its marketing team for the device and its future generation.In a job listing spotted this week,...

Holiday shopping season off to a promising start

Is the wireless industry set to receive a gift-wrapped present from consumers this year, or will the lingering economic malaise result in a lump of coal for carriers? With the first “official” week of the holiday shopping season 2009 in the books, a mixed-bag...

‘Light’ PC Web users are more likely to surf mobile: ComScore: Consumers are on the move so marketers should adjust buys

Always-online Internet junkies might seem to be the most likely users to lead the charge in adopting the mobile Web, but a recent ComScore study has found that assumption is not necessarily the case.How often you are connected to the Web via a computer...

Traction in mobile gaming brings sea change to space : Reality: Not everyone will play games on handset

After years of treading water and failing to live up to outlandish hype, mobile games finally may be starting to make progress. And it's the Apple's iPhone - and, to a lesser extent, other multimedia-friendly smartphones - that's moving the needle. Which is why...

@MWC: 5 EU carriers to measure mobile Web traffic with GSMA

The GSM Association and five European carriers are hoping to spur mobile marketing with a common system for measuring activity on the wireless Web.Orange, T-Mobile International, Telefonica, Vodafone and 3 are behind an effort to share "anonymized" user data with the industry association in...

Faux-Flash technology for ads arrives on iPhone: Axe, Greystripe experiment with a ‘work-around’

For all the things the iPhone can do, running Flash - a platform that displays interactive graphics and animations - isn't one of them. But Greystripe isn't waiting around for Apple and Adobe, Flash's maker, to work things out.The mobile in-game ad network in...

How we watched the Obama inauguration: President’s swearing in by stream, mobile, TV and tweet

By the time final numbers are crunched, President Barack Obama's inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history - including the Super Bowl. This year's biggest winner: the web, with...

Verizon Wireless, Microsoft and search: Who is paying who?: Analysts estimate that carriers pocket 60% to 70% of advertising dollars

Microsoft has elbowed out the much larger competition to become the default search engine on Verizon Wireless handsets, ending a drawn-out battle to mine advertising revenue from what is expected to be the largest U.S. cellular subscriber base.Under the five-year deal which begins in...

UPDATED: AT&T Mobility clarifies Web site, refurb’d iPhone 3G going for $99: Also: Attention shoppers! 3G iPhone at Wal-Mart!

AT&T Mobility has put refurbished Apple Inc. iPhone 3G handsets on sale for $99 and $199, respectively. A potentially eye-popping offer of an additional $50 off the price of the device was available on the carrier's site Monday, and a spokesman initially confirmed the...

iPhone rise spurred by less wealthy

The strongest growth in Apple Inc. 3G iPhone sales is occurring among consumers who earn below the median household income, according to comScore/M:Metrics. While nearly half of iPhone owners earn more than $100,000 annually - the proverbial early adopters with high amounts of disposable...

‘Patrons and politics:’ Mobile OS choices raise questions

NEWS LAST WEEK THAT MOTOROLA INC. HAD SETTLED ON Windows Mobile and Android as handset platforms in an effort to simplify, focus on innovation and manage costs underscored the unknowns involved in such choices. Because leading OSs come with "patrons and politics," with unknown...

Handset OS market shares shifting

The "OS wars," as some would have it, are alive and well - at least in the data on the various contenders' shifting market share."Symbian is still by far the most popular operating system for smartphones, with about 50% global market share," said analyst...

Best handset, service selection ever: But will economic realities spook consumers?

The second half of 2008 already ranks highly for offering the most advanced handsets and most reasonable prices in the history of wireless. And myriad device launches are yet to come in October and November.In a word, the season is about getting smart, as...

3G uptake in U.S. outpacing W. Europe

Wireless subscribers in the United States have closed the gap with Western Europe in terms of 3G adoption, according to new research from Comscore.The firm reports the United States has experienced 80% growth in 3G subscribers during the past year and that 28.4% of...

Targeted mobile marketing and Hispanics

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Cuban-American mommy-to-be Gloria Dobal "loved everything" about online pregnancy site Baby Center. However, she had difficulty sharing...

Mobile mapping use on the rise

American and European users are using mobile map applications more frequently, with 8 % of U.S. mobile users and 3% of European subscribers accessing maps from the mobile phone between February and May, according to a new study from ComScore Inc.Those figures represent an...

Internet players’ move to mobile is new frontier for all

Google Inc.'s Internet dominance has grown in recent years as the competition - well, what passes for competition - continues to plod along. But for the long list of Web-based players moving to the new platform, wireless is the wild, wild West.The Mountain View,...

Growing the mobile video advertising market

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...

VZW+Alltel: Content challenges ahead

The sparse, rural areas that AlltelCommunications L.L.C.'s network covers and the demographics it serves lead some to assume Alltel would have relatively little data uptake, but the numbers tell a different story. The No. 5 carrier is outperforming its four larger competitors in numerous...

ComScore measures worth of M:Metrics, pays $44.3M plus stock to own

Less than a year after The Nielsen Co. acquired mobile research and measurement firm Telephia, digital measurement company comScore Inc. made its own move into mobile. The firm announced it purchased M:Metrics Inc. - Telephia's former rival - in a deal worth $44.3 million...