Crush or Flush members can now give advertisers a thumbs-up or thumbs-down — just like they do with each other.
IceBreaker Inc’s mobile social networking site added Golden Ticket, a component that allows advertisers to create profiles for their wares, just as members create profiles for themselves. Community members can approve (crush) or reject (flush) the come-on; those who “crush” an ad are invited to click a link to interact with the company.
The Seattle-area startup said the pitches are targeted on tags in users’ profiles. IceBreaker said the feature “received positive feedback” during a trail with five sponsors earlier this year.
IceBreaker’s strategy highlights the biggest challenge social networking companies face: turning traffic into dollars. Even behemoths like MySpace, Facebook and Orkut are struggling to monetize massive followings online and in mobile.
Crush or Flush offered to advertisers
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What infra upgrades are needed to handle AI energy spikes?
AI infra brief: Power struggles behind AI growth
The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants
AI infra brief: Power struggles behind AI growth
The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants