Bango expanded its mobile analytics offering, adding a tool that allows publishers to track the number of unique visitors to their wireless Web sites.
A hosted service available free to publishers who generate fewer than 100,000 page visits per month, Bango Analytics 3.0 enables developers to place one line of HTML code in a page to generate a count of visitors to the destination. The off-deck mobile payment company launched its initial mobile analytics offering in February with a service that gives advertisers the ability to track conversion rates of marketing campaigns.
A host of companies are competing with Bango in the race to boost advertising revenues by creating a more transparent mobile Web. AdMob recently unveiled its analytics offering, joining players such as Amethon, Mobilytics, Tig Tags and Wapalizer.
“Mobile Web site owners can now get a real picture of the value of their mobile Web site,” said Bango CEO Ray Anderson.
Bango provides tracking for mobile site owners
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What infra upgrades are needed to handle AI energy spikes?
AI infra brief: Power struggles behind AI growth
The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants
AI infra brief: Power struggles behind AI growth
The IEA report predicts that AI processing in the U.S. will need more electricity than all heavy industries combined, such as steel, cement and chemicals
Energy demand for AI data centers in the U.S. is expected to grow about 50 gigawatt each year for the coming years, according to Aman Khan, CEO of International Business Consultants