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Sprint goes for broke, offers switchers a year of free, unlimited service

Sprint targets Verizon customers with online ads

Sprint is taking the carrier price wars as low as it can go: the operator is reportedly offering new customers who bring their own devices a year of free, unlimited voice, text and data service.

Bloomberg reports that  deal, which expires June 30, “requires a new Sprint SIM card and enrollment in an autopay program. In exchange customers get 10 gigabytes of hot spot access and high-definition video viewing.” Customers must bring their own devices.

Sprint is targeting Verizon customers in particular — as T-Mobile US has been as well, in recent offers such as its #getoutofthered campaign. However, Sprint is keeping the freebie deal somewhat quiet — it’s not doing a major media push, but promoting the offer through online ads. A Sprint spokesperson told RCR Wireless News that the program “is digitally based – not in our retail stores – and very targeted. …This is targeted at Verizon customers but there is no advertising planned for this – it is all digital-based and self-service.”

According to the company web site for the offer — which leads off with “Stop feeling ripped off by Verizon” — customers must purchase a SIM card and pay a couple of nominal monthly fees, but that appears to be the only fine print. There’s no contract requirement, either — customers can get the year of service free, and then continue with Sprint service at $60 per month for the first line.

Sprint also offering six months of free Tidal streaming

Sprint is boosting its content-related offerings as well. The free service offer comes on the heels of a new promotion for six months of free music and content streaming via the Tidal HiFi service. Sprint purchased 33% of Tidal, backed by artist Jay Z, in January — but Tidal has had leadership struggles, with a revolving door of CEOs.

“We recognize that music streaming is one of the most important services for consumers,” said Marcelo Claure, Sprint president and CEO, in a statement. He went on to note that “more than two-thirds of mobile subscribers stream music an average of 45 minutes per day, making our partnership with Tidal a natural fit for Sprint.”

After the promo period, Sprint customers can continue Tidal Premium service for $9.99 a month (in line with other music streaming service offers) or Tidal HiFi for $19.99 per month. In conjunction with that Tidal offer, Sprint was also pushing four lines of unlimited data, voice and text for $22.50 per line, with a fifth line for free before it started its new, even-lower unlimited offer.


Kelly Hill
Kelly Hill
Kelly reports on network test and measurement, as well as the use of big data and analytics. She first covered the wireless industry for RCR Wireless News in 2005, focusing on carriers and mobile virtual network operators, then took a few years’ hiatus and returned to RCR Wireless News to write about heterogeneous networks and network infrastructure. Kelly is an Ohio native with a masters degree in journalism from the University of California, Berkeley, where she focused on science writing and multimedia. She has written for the San Francisco Chronicle, The Oregonian and The Canton Repository. Follow her on Twitter: @khillrcr

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