AT&T Data Perks app provides up to 1,000 Mb of data per month
AT&T is throwing free data at consumers in a move to entice interaction with advertisers.
The carrier and partner Aquto launched the Data Perks application compatible with both Google’s Android and Apple’s iOS platforms that allows customers to earn “free” data access for partaking in surveys or making purchases through the app. Customers can earn up to 1,000 megabytes of data per month through the application, with that earned data having to then be manually transferred out of the earned pile into their data bucket in 25 Mb increments. Data transferred into a customers data bucket is also tapped prior to the data included initially in the data bucket, and the earned data does not rollover into the following month.
Customers using the application are also not dinged from their current data buckets for browsing the service, though downloading content from the application does impact a customer’s data bucket. New customers are also provided with 25 Mb of free data for downloading the application.
The application looks to be a continuation of AT&T Mobility’s sponsored data initiative, which was initially launched at the 2014 Consumer Electronics Show. That platform is geared towards providing customers with free data access to sponsored content.
Aquto last year reported its first European deployment with Vodafone Portugal, claiming its cloud-based service allows operators to target both consumers with data plans as well as the more than half of all smartphone users it claims do not have monthly plans.
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