RIM’s Curve launches at AT&T Mobility : Carrier continues branding transition

It’s official: Research In Motion Ltd.’s BlackBerry Curve is available at AT&T Mobility. Price is $200, with two-year contract and mail-in rebate. The quad-band device rides on AT&T Mobility’s EDGE network.
Any doubts that RIM-known for its productivity-oriented, e-mail slabs-has gotten the fashion message is dispelled by a joint press release that describes the device as “fashioned in liquid silver finish with chrome highlights, smooth edges and soft curves.”
RIM and AT&T Mobility tout the device as the smallest and lightest full QWERTY BlackBerry. The device offers multimedia and messaging capabilities, a 2 megapixel camera and a slew of voice enhancements (noise-cancellation, speaker-independent voice recognition for voice-activated dialing). In-box accessories include a stereo headset, travel charger and USB cable.
AT&T steps up brand transition
Meanwhile, AT&T Inc. continues its acceleration of transitioning away from the Cingular brand; the company has revamped Cingular.com into an AT&T-branded site.
Instead of reaching the old Cingular.com site, users who type in the address will find themselves at wireless.att.com, with the same architecture as the recently overhauled Cingular site. However, the brand’s orange jack logo has been replaced by the blue-striped globe of AT&T, the dominantly orange site now includes more AT&T blue, and the site’s title identifies the company as “AT&T, formerly Cingular Wireless.”
AT&T officials have said that market research shows that customer recognition of the branding switch is going well and they have been able to speed up the transition from the Cingular brand to AT&T.