ATLANTA—Cingular Wireless announced its Be Sensible partnership with theater exhibition company Loews Cineplex Entertainment encouraging wireless courtesy in movie theaters.
As part of the deal, Cingular produced a 15-second on-screen movie trailer designed to run before each feature presentation on 1,500 screens in 160 Loews theaters across the country. In addition, Cingular will set up “Courtesy Zones” in the lobbies of 100 Loews Theaters, providing customers a designated area to take and place calls while in the theater.
Film critic Leonard Maltin will be the program’s ambassador.
