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AT&T LAUNCHES PAGERS APPEALING TO CONSUMER STYLE AND FUNCTIONALITY

PARSIPPANY, N.Y.-AT&T Corp. is introducing this month a line of wedge-shaped numeric pagers that target teenagers and meet consumer demand for personal-use devices.

Model 3517 will come in bright yellow, Tazmanian red and bright cobalt, and will be sleek and compact, AT&T said. Model 3512 features one-button operation, comes in slate blue and is one of the pagers AT&T is bundling into a cellular-paging promotion soon going out to long-distance customers.

Model 3527 is a high-end, full-featured pager for business customers. It offers four musical tones as alarm options and can retain 16 20-digit messages in memory when turned off. It uses AAA batteries and comes in slate blue or linen.

The pagers will be sold in national retail chain stores and AT&T Phone Centers beginning in late August. All models provide time-of-day display, time stamp, automatic lighting, duplicate message indicator and one-alarm mode selected from beep, vibrate, musical and beep/vibrate.

Alphanumeric pagers are expected to be available in early 1996, with the release of two-way pagers designed for personal communications services networks to follow.

Families are using pagers as a convenient way to communicate and each pager is designed for specific market segments, said Jose Sosa, AT&T’s head of messaging products.

For instance, the one-button, easy-to-use 3512 could appeal to people on the road as well as retirees and working mothers.

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