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Verizon Telematics launches Hum connected car platform

Hum replaces Vehicle as telecom operator’s commercial push into connected car space

Verizon Communication’s Verizon Telematics division has moved forward with the telecom giant’s push into the connected car space, announcing commercial availability of its Hum aftermarket “vehicle technology and subscription service.”

First shown earlier this year at the North American International Auto Show under the Verizon Vehicle banner, the newly christened Hum platform includes an onboard diagnostic reader, a Bluetooth-enabled module that clips to the car’s visor and a smartphone application.

The combination is designed to monitor the vehicle’s operation and maintenance needs. If an issue is detected the service can call the owner’s phone or send a text message or send a push notification or e-mail to the owner informing them of the issue. The vehicle owner can then tap into direct access to a member care group using the speaker to contact a mechanic or summon roadside assistance. The speakerphone also includes an “SOS” button for emergency situations that can take advantage of the OBD device’s built-in GPS.

The service, which is compatible with most vehicles manufactured after 1996, can also automatically alert emergency services in the case of an accident; provides a parking and meter tool that allows users to locate where they parked their vehicle and keep track of time remaining on a parking meter; maintenance alerts; and stolen vehicle location assistance similar to LoJack.

Two-year subscription plans begin at $15 per month and include equipment for one vehicle, with Verizon stating additional vehicles can be added to an account at a discounted price. The commercial system is also carrier agnostic, which is a change from the originally announced product.

Verizon Wireless previously had a substantial presence in the domestic telematics space through a partnership with General Motors’ OnStar system. However, AT&T last year snagged that partnership, along with a number of other telematics deals with auto manufacturers.

Prior to losing the OnStar deal, Verizon Wireless had signed a number of deals with the likes of BMW, Honda, Hyundai, Kia and Toyota through its 4G Venture Forum for Connected Cars. However, little has been seen from that partnership since it was announced.

Claudia Bacco, managing director – EMEA for RCR Wireless News, recently put together an update on 2015 predictions for the connected car space.

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