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Verizon Vehicle boosts telematics presence

Verizon Vehicle taps into Verizon Wireless network to power broad support

Verizon Communications is looking to re-assert itself in the telematics game, announcing today the launch of its Verizon Vehicle platform.

The service trumps many current telematics offerings in that it’s compatible with most vehicles produced after 1996. The service includes an on-board diagnostic reader that plugs into a car’s OBD port and a Bluetooth-enabled speaker that attaches to a car’s sun visor. The platform also includes an application that can be downloaded to a smartphone for further monitoring.

Once installed, the subscription-based service monitors a car’s diagnostic operations to let the driver know if there are any issues with the operation of the vehicle. If an issue is detected, the service can call the phone or send a text message, push notification or e-mail to the owner informing them of the issue. The vehicle owner can then tap into direct access to a member care group using the speaker to contact a mechanic or summon roadside assistance. The speakerphone also includes an “SOS” button for emergency situations that can take advantage of the OBD device’s built-in GPS.

OBD

In addition to mechanical and emergency assistance, the platform also provides a parking and meter tool that allows users to locate where they parked their vehicle and keep track of time remaining on a parking meter; maintenance alerts; and stolen vehicle location assistance similar to LoJack.

The service taps into Verizon Wireless’ mobile network and is expected to be available later this year. Pricing was not announced.

Verizon Wireless previously had a substantial presence in the domestic telematics space through a partnership with General Motors’ OnStar system. However, AT&T last year snagged that partnership, along with a number of other telematics deals with auto manufacturers.

Prior to losing the OnStar deal, Verizon Wireless had signed a number of deals with the likes of BMW, Honda, Hyundai, Kia and Toyota through its 4G Venture Forum for Connected Cars. However, little has been seen from that partnership since it was announced.

Sprint has also pushed into the telematics space with its Velocity initiative, with the carrier working with headunit and telematics control unit vendors to embed cellular connectivity into automotive and accessory platforms.

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