Austin, TX. (November 14, 2011)— Arden Operating Company, owner of RCR Wireless News and TelecomCareers.com announced that is has named former Kiplinger Washington Editors’s head of digital business development, Wallace Ryland, as executive in residence, and Marshall Kirkpatrick, former lead writer at Tech Crunch and vice president of content at Read Write Web, as vice president audience development, They will be part of RCR’s executive team and lead efforts to increase audience, enter new vertical and geographic markets, and explore new opportunities for Arden’s emerging portfolio of companies.
“Arden is in the midst of a growth mode in terms of scaling our existing portfolio companies and looking to expand our audience with new potential properties,” said Jeff Mucci, CEO of Arden Operating Company. “The opportunity to enhance our companies with proven digital media leadership by adding Marshall, a proven leader and Wallace, a member of the 2011 Folio40 sends a signal to our clients and the market in general about our commitment to growth, editorial excellence, premium client services and new products.”
Kirkpatrick will be working primarily with RCR Wireless News and driving the content and audience development strategy across all of the Arden brands.
Ryland will be focusing on both the revenue growth and brand awareness of RCR Wireless News and Telecomcareers.com while evaluating new companies and opportunities to add to the Arden portfolio.
“I’m excited about the opportunity to lead the editorial and content strategy of our current brands while at the same time collaborating with the Arden team to apply it in the creation of new publications, products and technologies,” said Kirkpatrick.
“RCR Wireless and TelcomCareers are both proven brands in the world’s fastest growing industry,” said Ryland, “I am looking forward to leveraging them to find new audiences as well as creating new products and information resources to serve them. Publishers are being asked by marketers to provide more services and more results; Arden is positioning itself well to respond to those needs.”