Third Screen Media

NEW YORK – Turns out all those “open vs. closed” debates aren’t limited just to mobile networks and software platforms. Wireless advertising is joining the fray, too. Kind of.Interoperability – …

AOL L.L.C. continues to lose ground online as Google Inc’s dominance grows, but the venerable Internet company is gaining impressive traction in mobile.Virgin Mobile USA Inc. last week unveiled a …

AOL is the latest Internet giant to buy its way onto the online and mobile social networking field.The Time Warner Inc. subsidiary said it will shell out $850 million to …

Bango is moving beyond wireless transactions and into the world of mobile marketing.The U.K.-based firm, which specializes in off-deck activity, launched an offering designed to allow mobile advertisers to track …

Editor’s Note: Welcome to a special edition of our weekly feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics …

It’s no secret that advertising dollars are finally coming to mobile. But for now, at least, it’s the high-profile publishers that are bringing in the cash.How big mobile advertising will …

Nokia Corp. continued its quest to be all things wireless, agreeing to acquire Boston-based mobile marketing firm Enpocket. Terms of the deal were not disclosed.Six-year-old Enpocket was one of the …

Editor’s Note: Welcome to Reality Check, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. We’ve gathered a group of visionaries and veterans in the …

The Nielsen Company finally made an aggressive move into mobile, agreeing to acquire market research firm Telephia Inc. for an undisclosed sum.Nielsen initially launched an effort to track mobile data …

Editor’s Note: Welcome to our Monday feature, Analyst Angle. We’ve collected a group of the industry’s leading analysts to give their outlook on the hot topics in the wireless industry. …

The Internet is rapidly evolving from a desktop experience into a multi-platform phenomenon available on the go and around the world. Carriers, publishers and marketing firms are just hoping advertising …

Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites. The deal looks to integrate iLoop’s …

Third Screen Media Inc. and iLoop Mobile plan to work together to help companies looking to generate advertising revenue from their wireless Web sites.The deal looks to integrate iLoop’s technology, …

Mobile search startup JumpTap Inc. expanded its relationship with mobile virtual network operator Virgin Mobile USA L.L.C. with a local search application.The white-label offering, which launches this week, delivers local …

Third Screen Media Inc. finally found a well-heeled suitor, agreeing to be acquired by Time Warner’s AOL Internet division for an undisclosed sum. The question now is, who’s next?Third Screen …

Third Screen Media finally found a well-heeled suitor.The Boston-based mobile advertising startup was acquired by Time Warner Inc.’s AOL Internet division for an undisclosed sum. Third Screen will operate as …

Third Screen Media bagged yet another media customer, inking a deal with Fox to deliver ads to mobile phones.Fox News will be the first franchise of the News Corp. subsidiary …

Like real estate, mobile advertising is all about location. And carriers are scrambling to cash in on the most desirable territory in wireless data: the deck.Network operators are hastily choosing …

Bango is the latest outfit to jump on the mobile advertising bandwagon, unveiling a service designed to track the effectiveness of wireless marketing campaigns.The developer of direct-to-consumer infrastructure launched Bango …

Third Screen Media will partner with market research firm Telephia to help wireless advertisers target their marketing messages.The mobile marketing company said it will integrate Telephia’s mobile Internet research into …

Mobile video is still very much in its infancy, but Third Screen Media claims it is reaching consumers by delivering a click-to-play wireless TV commercial.The Boston-based mobile marketing company this …

Amp’d Mobile has tapped Amdocs’ Qpass digital commerce platform to handle its off-deck content business.The mobile virtual network operator said it will use Amdocs’ centralized digital commerce platform to support …

SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest startups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed …

SAN FRANCISCO-Former YouTube head of sales Tony Nethercutt has joined one of the hottest start-ups in the mobile-marketing space, AdMob.Before joining AdMob as vice president of advertising sales, Nethercutt headed …

NEW YORK-Crisp Wireless said it built a WAP site for MindShare Interaction to promote Unilever’s I Can’t Believe It’s Not Butter brand. The site features Fabio in the I Can’t …