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Hollywood content producers looking to cash in on mobile should take a cue from The Red Hot Chili Peppers and give it away – now.That’s the message of a white paper released last week from Parks Associates and the think …

Motricity is slashing roughly one-third of its workforce and considering moving its headquarters, according to a report from WRAL.com citing multiple sources. The Durham, N.C.-based mobile content company will eliminate roughly 200 jobs as it streamlines operations following the recent …

Clear the set. It’s back to business as usual in Hollywood.Members of the Writers Guild of America last week voted overwhelmingly to end the 100-day-long strike that brought most TV and film production to a screeching halt on Nov. 5.As …

LAS VEGAS – It is no doubt a tumultuous time for the television industry – writers’ strike not withstanding – and NBC Universal President and CEO Jeff Zucker didn’t mince words during his keynote address at the NATPE++ Mobile event …

Mobile television is all over the place, yet going nowhere fast all at the same time. Consumer choice for TV and video on cellphones is pretty robust, but that’s only if users know it exists.Sure, mobile TV and video usage …

LAS VEGAS — It is no doubt a tumultuous time for the television industry — writers’ strike not withstanding — and NBC Universal President and CEO Jeff Zucker didn’t mince words in this morning’s keynote here at NATPE when he …

AFTER NUMEROUS DELAYS, AT&T Mobility is preparing to launch broadcast mobile TV service from MediaFLO USA Inc. in early February, according to sources close to the situation.Leaked internal documents and sources indicate that AT&T Mobility is planning to launch the …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect the …

Yet another set of mobile advertising guidelines will be released this week as the dotMobi Advisory Group (MAG) unveils a 44-page document for companies looking to target wireless users.The group, a nonprofit offshoot of mTLD Top Level Domain Ltd., hopes …

One week into a walkout, and plenty in the entertainment business are already feeling the pinch. Late night TV writers are being warned they’ll be laid off next week, a slew of sitcoms-new and old-are quickly going dark and those …

The following list includes venture capital and other investments into wireless companies announced during the past week. The value of the investment is included when available. –4INFO: Peacock Equity, a joint venture of GE Commercial Finance’s Media, Communications & Entertainment …

Despite 11th hour attempts to prevent a work stoppage, Hollywood writers went on strike today. Renewed talks between the Writers Guild of America and networks and studios failed to halt the guild’s planned strike, despite the pressure of a federal …

Just days after the smoke cleared from last week’s devastating fires, Los Angeles began bracing for another firestorm-this time from the entertainment industry.The union representing the 12,000 film and TV writers who make the world laugh, cry and sing is …

NBC Universal took a minority stake in 4INFO and partnered with the San Mateo, Calif.-based startup to power its text message-based services.The broadcasting behemoth invested an undisclosed amount in 4INFO via Peacock Equity, a joint venture between NBC Universal and …

NBC Universal has consolidated all of its interactive TV and participation media campaigns under one roof: SinglePoint. The mobile marketing company has been ramping up to takeover all NBC property campaigns for more than four months now and waited until …

A party of five representing TV and cable networks and a diverse sampling of distribution providers failed to collectively define mobile television as it exists today or where it is going. All agreed that more needs to be done to …

Text-to-vote campaigns are changing TV viewing habits dramatically, and TV programming is pushing the popularity of text campaigns.And so it was that I watched “Dancing with the Stars” last Tuesday. For the uninitiated, Wayne Newton got kicked off the contest. …

hedge*hog*ging v. Interrupting conversations in an office environment by poking your head over the top of the cube. The drastic drop in the price of the iPhone got us hedgehogging all week. It’s evident an Apple/Verizon Wireless partnership never would …

Editor’s Note: Welcome to On the Margins, a feature for RCR Wireless News’ new weekly e-mail service, Mobile Content and Culture. Every week, the RCR Wireless News staff considers events in the wider business world and how they could affect …

So who exactly are the innovators leading the pack in wireless entertainment?It depends who you ask.Few agreed to be identified as they talked about their experiences with carriers, for fear of upsetting their bedfellows, but the bulk of feedback RCR …

One way to get a sense of how much priority Hollywood networks are placing on mobile is to look at the executives on board and how many people are working on their respective teams.The big four networks-ABC, CBS, NBC and …

Alltel Corp. added to its video portfolio with a two-tiered service that offers access to more than 200 on-demand video clips from network television shows.The operator introduced a $4-a-month application that includes content from NBC News, NBC Entertainment, FOXsports.com, Discovery …

MediaFLO USA Inc. is still holding most of its customers’ usage data close to the vest-thanks in part to continuing exclusivity with Verizon Wireless until AT&T Mobility launches the service later this year-but the company is increasingly getting the word …

Verizon Wireless and NBC Universal have expanded on their already far-reaching relationship to offer customers access to the network’s entire suite of channels on Verizon’s Vcast video. Starting today, Verizon customers with Vcast-enabled devices will have on-demand access to NBC …