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#TBT: The demise of Amp’d Mobile; Navigating the road to mobile marketing; Playing in Sprite’s yard … this week in 2009

Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on the sepia-tinted shades, set the date for #TBT and enjoy the memories! Reconstructing the demise...

#TBT: T-Mo grows; MobiTV comes to Europe; GSM subs double in the Americas … this week in 2005

Editor’s Note: RCR Wireless News goes all in for “Throwback Thursdays,” tapping into our archives to resuscitate the top headlines from the past. Fire up the time machine, put on the sepia-tinted shades, set the date for #TBT and enjoy the memories! T-Mo grow, grow,...

Reality Check: Economics of mobile video

There’s no doubt that the television landscape today is very different than just a few years ago. The rapid adoption of mobile devices is driving a media revolution, completely changing the content consumption experience and skyrocketing the opportunity for revenue generation. To this end,...

Reality Check: The future of TV everywhere and mobile entertainment

The media landscape has changed more in a short amount of time than ever before. The big catalyst has been the explosive growth in mobile and the introduction of the tablet, which has triggered

@Digital Hollywood: Finding a place for mobile TV in a data-loving world

SANTA MONICA, Calif. – Kicking off a panel dedicated to video on smartphones at Digital Hollywood yesterday, The Nielsen Co.’s VP of mobile media presented some astonishing statistics that frame the intense battle that’s getting underway between Google Inc.’s Android operating system and Apple...

Content is king: Delivery, distribution and revenue matter too

Editor's Note:This article is an excerpt from RCR Wireless News' March Special Edition, “The Perfect Storm – A Focus on Mobile Messaging, Marketing, Content and Apps.” The 80-page special edition will be available next week at RCRWireless.com.Mobile content – the stuff that people read,...

The RCR Ecosystem An Overview

The converging telecom and IT space is set to become a $5 trillion global business, fueled by relentless demand from individuals and businesses to be able to access information across any device at any time. The wireless/telecom/media/IT sector is growing two to five...

Nielsen: 11 million Americans watched wireless video in the fourth quarter

Mobile video is slowly gaining traction among U.S. consumers, according to new figures from The Nielsen Company. The market research firm found 11 million Americans consumed wireless video during the fourth quarter of 2008, up 9% from the previous quarter. And the average monthly...

MobiTV reaches 6 million users

MobiTV Inc. has reached its latest milestone, surpassing 6 million customers on its managed mobile media service. Indeed the company is moving quite quickly; MobiTV reached the 4 million customer mark in August, meaning 2 million more users signed on in just six months....

@MWC: GSMA honors winners at Global Mobile Awards ceremony

The GSM Association announced the winners of its 14th Annual Global Mobile Awards at a gala dinner this week in Barcelona.Comedian Michael McIntyre hosted the event at the National Palace.Among the winners were Gameloft for best mobile game with its Real Football 2009; BBC...

How we watched the Obama inauguration: President’s swearing in by stream, mobile, TV and tweet

By the time final numbers are crunched, President Barack Obama's inauguration likely will have been watched by more people and on more platforms than virtually any other televised event in U.S. history - including the Super Bowl. This year's biggest winner: the web, with...

Hail to the BlackBerry-loving Commander-in Chief

So there I was in the front section on the west front of the U.S. Capitol, within yelling distance of the man who would forever transform presidential campaigning and fund-raising by leveraging cellphone texting, the Internet and social networking en route to becoming the...

Obama’s inauguration likely to break text-messaging records

Industry insiders say Barack Obama's inauguration today is likely to spark record-high SMS usage among U.S. mobile consumers. But the event may also serve as a kind of coming-out party for SMS as an interactive communications channel in the United States.VeriSign Inc. saw a...

Q & A: Ray DeRenzo, MobiTV’s SVP of product, programming and marketing: An update with the company that counts 5M customers, $100M in VC funds

Wireless video services and trials are spinning their wheels all over the world, but MobiTV Inc. somehow continues to gain traction. The Emeryville, Calif.-based firm has parlayed $100-plus million in venture capital into an impressive, 5-million-strong subscriber base. We chatted with Ray DeRenzo, MobiTV's...

MobiTV basks in glow of presidential election season: Mobile TV firm latches on to ATSC-M/H technology

MobiTV Inc. announced its 5 millionth viewer just four months after it surpassed the 4-million-user mark.The Emeryville, Calif.-based firm also noted "an unprecedented level of interest in this year's presidential election," which the company said spurred increased viewership of news channels during debates and...

Mobile TV suffers from lack of on-demand programming

Mobile TV has a lot of things going for it: a ton of hype, an eye-catching wow factor and, in one case, an $800 million dedicated network. But it doesn't have viewers. And that isn't going to change anytime soon.U.S. adoption of wireless TV...

TV broadcasters begin testing rival mobile TV technology: Offering to go up against MediaFLO, cellular-based services

It seems all the pieces are in place for traditional television broadcasters to tap the perennially hyped mobile video space. Well, all the pieces except the business models, anyway.An association representing more than 800 U.S. TV stations this week will announce successful broadcast trials...

25 YEARS: Mobile content history scores lots of hits and misses

Editor's Note: Welcome to our coverage of 25 years in wireless. RCR Wireless News is celebrating with a package of stories detailing the advances of the past three decades. For full coverage please visit RCRWireless.com/25years.The history of mobile data teems with unrestrained hyperbole and...

No numbers (or medal awards yet) when it comes to mobile Olympics uptake

The 2008 Olympic Games in Beijing were touted as a potential springboard for mobile video, an event that could help push the application beyond early adopters and gadget geeks and into the mainstream.So how'd it do? Nobody knows. Or, more accurately, anyone who does...

Analyst Angle: Call-to-action advertising proves that dreams do come true

Editor's Note: Welcome to our weekly feature, Analyst Angle. We've collected a group of the industry's leading analysts to give their outlook on the hot topics in the wireless industry.There is a ride in Disneyland called "Fantasy Land." The ride consists of park guests...

MobiTV reaches 4 million mobile video subscribers

Mobile TV provider MobiTV said it now counts 4 million subscribers to its mobile video programming service. That's an increase from 3 million customers just 10 months ago.The rise is due in part to additional content deals the company has inked in the last...

Growing the mobile video advertising market

Editor's Note: Welcome to our weekly Reality Check column. We've gathered a group of visionaries and veterans in the mobile industry to give their insights into the marketplace.Patrick Maurer is no techie. "I can barely work my toaster," says the lanky 29-year-old sales rep...

Has Sprint Nextel focused too closely on being first at the expense of being best?

Perhaps no U.S. carrier has pushed the mobile data envelope like Sprint Nextel. But maybe the operator pushed a little too early.Sprint launched its first streaming video offering more than five years ago - five years! - and within months had trotted out two...

Changing channels in mobile TV : Business model flawed, user experience lacks

HOLLYWOOD, Calif. - Like many other forms of entertainment, watching mobile TV wastes time - at least to some. For the executives running mobile entertainment companies that routinely talk about the medium as such, there's an apparent sense of pride or ease that comes...

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