marketing

Wireless advertising has had a strong start in 2025. There are offers and initiatives, as always, but the focus on satellite connectivity is new to carrier advertising. T-Mobile’s super bowl ad T-Mobile aired this “A New Era in Connectivity” TV …

Returning home from a client meeting, I was thinking about what they said they needed. In fact, I have heard the same thing from others over many years. Executives want their company to become a better-known brand name in their …

NARB concurs with recommendation that AT&T ‘discontinue or modify’ claims about the availability of NTN coverage The National Advertising Review Board (NARB) has agreed with the previous recommendation made by a panel of the BBB National Programs’ National Advertising Division …

Join Carrie Charles on this episode of 5G Talent Talk as she engages in an insightful conversation with Donna Johnson, the Chief Marketing Officer of Cradlepoint. Donna shares her remarkable journey to the C-suite, emphasizing the importance of curiosity and …

This week, Spirent Communications’ Chief Marketing Officer Cheryl Ragland discusses how telecom marketing has changed in recent years due to things like the pandemic and evolving customer expectations. She also assesses the value of hype when it comes to new …

Perception is an important piece of the puzzle for every successful company. It is vital to communicate your story so investors, customers, the media, regulators, and in fact, everyone perceive the company as growing, moving in the right direction and …

Gabby Mann is a product sales specialist in Intel Corporation’s Sales and Marketing Rotational Program.

Over three decades as a Technology Industry Analyst, my brand has now expanded to the Tech Influencer space. Over that time, I have learned many important lessons, which every marketing executive needs to know. The marketplace is getting noisier and …

Business growth often requires the adoption of the latest technologies. These innovations include artificial intelligence (AI) and cloud computing (CC). While these are two separate technologies, recent advancements have shown the possibility and benefits of their integration. In its broadest …

The marketing mantra of right offer, right customer, right time has been around for years, and in the telecoms industry offers have been relatively straightforward. Every communications service provider (CSP) has a system that sends alerts to customers (e.g. for …

As workforce trends shift, companies have begun rethinking talent management strategy. With the youngest generations entering the workforce, companies are tasked with finding a way to keep them engaged and employed. In this episode, The Heart of Tech founder Carolina …

Those interested in throwing a 5G-themed dinner party, may already be aware of the “exquisite” Torres 5G Garnacha red wine from Spain. T-Mobile US, however, has given us yet another option to serve our thirsty guests, and unlike the Torres …

British car brand Land Rover has utilised Sigfox connectivity in an interactive marketing campaign to encourage UK drivers to book a test drive. The campaign saw a 10-fold jump in responses compared with regular print marketing, and a 24-fold return-on-investment …

Is IoT the future of direct marketing? In the latest demonstration of how IoT has the potential to disrupt the marketing sector, WND UK, the UK’s Sigfox Network Operator, and Ebi, print and fulfillment specialists, are enabling live communication over …

Once again, the game of influencer marketing is changing. In recent years, I have met quite a few very interesting and successful people called social media influencers. They are regular people who, over time, have cracked the code and become …

Does your influencer marketing program work, or is it a total waste of time and money? The answer is simple: it depends. The vast majority of influencer marketing is probably not worth it. So much effort is a waste for …

Let me share a secret with you—something every very successful marketer uses, but they may not think of it this way. Something I learned from my pet dog. I call it pack mentality. As human beings, we are animals. As …

  According to Gartner, the Internet of Things (IoT) will grow to 26 billion interconnected devices by 2020. This means plenty of unchartered territory for a mobile carrier industry looking to keep up with this growing trend. So, what’s the best way to …

What is influence marketing? As it turns out, I have been an influence marketer for three decades. Who knew? And, one way or another, this affects every business. Let me share some important thoughts with you as one of these …

Defining digital transformation. Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought leaders and executives. Digital transformation is a broad concept for the fundamental transformation of companies …

Defining digital transformation Digital transformation is a term that has reached just about every company in every industry. It has been debated by analysts, thought-leaders, executives – you name it.  Digital transformation is a broad concept for the fundamental transformation …

Smart vending machine for today and tomorrow Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach …

Smart vending machine for today and tomorrow Vending machines are a $7 billion industry in the United States, and there is reportedly one vending machine for every 55 people, according to Eurotech. Globally, the installed base is expected to reach …

A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn …

A cereal company with a data issue The Kellogg Company operates in 180 countries, providing ready-to-eat cereals and other food products with brands including Froot Loops, Frosted Flakes, Special K, Rice Krispies, Pop Tarts, Eggo Waffles, Nutri-Grain Bars and Corn …