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Kagan: AT&T Prepaid is re-branding of GoPhone

AT&T is updating the brand name for their wireless pre-paid service from AT&T GoPhone to AT&T Prepaid. I spoke with Bob Bickerstaff, Vice President of Wireless Voice and Prepaid Products about the change and he share the thinking and plan for AT&T Mobility moving...

Cricket matches MetroPCS at low end as AT&T and T-Mobile continue prepaid battle

Cricket Wireless and MetroPCS, prepaid proxies of AT&T Mobility and T-Mobile US, respectively, both now offer $30 entry-level plans with “unlimited” services AT&T Mobility’s Cricket Wireless prepaid brand unveiled a new entry-level smartphone plan that includes “unlimited” domestic talk, text messaging and data services for...

AT&T GoPhone prepaid to launch multiline consumer, enterprise discounts

GoPhone multiline discount falls short of sister-brand Cricket Wireless savings, looks to stack up against similar promo from T-Mobile's MetroPCS service Prepaid remains an intensely competitive environment for domestic mobile operators, with AT&T Mobility set to bolster its GoPhone platform with a new multiline promotion. The...

AT&T GoPhone prepaid service bolstered in battle against Verizon, T-Mobile

AT&T GoPhone prepaid customers are set to receive an extra 1 GB of LTE data to better position rate plans against offerings from Verizon and T-Mobile The carrier prepaid battles continue this week as AT&T Mobility bolstered the unthrottled data allotment for select GoPhone rate...

AT&T keeps prepaid pressure on T-Mobile and Sprint

In prepaid battle against T-Mobile and Sprint, AT&T expanded retail distribution for its Cricket Wireless brand, adds Dominican Republic calling option for GoPhone AT&T Mobility continues to keep pressure on the prepaid market, announcing expanded availability of its Cricket Wireless “premium” brand and international capabilities...

AT&T Mobility tweaks GoPhone plans

AT&T Mobility GoPhone plans gain more data, Mexico calling AT&T Mobility continues to tweak its prepaid portfolio, announcing updates to its GoPhone brand in an attempt to make it more competitive in the market. The carrier said it plans to increase the included unthrottled data allotment...