BROWSING: Go2

VIDEO: See go2Media’s new music information portal

Boston-based go2Media is expanding beyond local listings with a new portal for local, personalized entertainment information.; go2Music; Boston-based go2Media is expanding beyond local listings with a new portal for local, personalized entertainment information // By use of this...

Proximic’s iPhone app looks to advance search field

Google Inc. continues to dominate the online-search space, but who will win in mobile - and how they'll get there - is anybody's guess.The already crowded field of mobile-search providers got a little more packed last week as Proximic, a San Francisco- and Munich,...

Sites turn to mobile for election coverage

The presidential contest that will - almost certainly - be decided this week may be remembered as the point where politics collided with mobile. And I'm not talking just about Barack Obama's text-message campaign.A small army of wireless players is hoping to exploit the...

Pet enthusiasts have new mobile outlet

The mobile Internet has officially gone to the dogs.Nestle Purina PetCare Company with the help of go2 Media has launched two mobile Web sites for pet owners. With the launch of Purina.mobi and go2pets, the home computer no longer has pet owners on a...

Internet players’ move to mobile is new frontier for all

Google Inc.'s Internet dominance has grown in recent years as the competition - well, what passes for competition - continues to plod along. But for the long list of Web-based players moving to the new platform, wireless is the wild, wild West.The Mountain View,...

Google top result in mobile search field

Google Inc. is still the player to beat in mobile search, according to new figures from Nielsen Mobile.The Internet giant accounted for a dominating 61% of all mobile Internet searches during the first quarter of 2008, according to the firm, while Yahoo finished a...

T-Mobile USA goes to go2 for wireless Web info

Mobile content provider go2 Media Inc. notched its third tier-one carrier win, announcing an agreement to deliver information through T-Mobile USA Inc.'s t-zones service.The Boston-based firm said T-Mobile wireless Web subscribers can access two go2 offerings - a sports channel with dedicated NBA and...

Mobile content industry gripped by March Madness

Seems there are nearly as many wireless March Madness applications as there are teams in the men's NCAA basketball tournament.First-round games tipped off this morning, and hoops fans have plenty of ways to track the action -- and their savaged brackets -- on their...

Go2 opens envelope on mobile Oscars site

Local search provider go2 Media launched a mobile Web site centered on Sunday's Academy Awards.The site, http://oscars.go2.com, targets 18- to 34-year-old consumers with photos and art from nominated films, mobile polls for nominees in major categories and a promise of coverage during the event....

Trawling for eyes: Mobile ad models relying more on eyes than action

Online advertising is quickly moving toward cost-per-action models, but in the mobile world it's all about the eyeballs. For now, at least.A recent study by NetElixir and the e-tailing group inc. found that a majority of U.S. online retailers reported up to 40% of...

Mobie search space heats up-this time over patents

It's beginning to look like all that money being poured into mobile search may end up in the pockets of patent lawyers.Shares of Local.com Corp. skyrocketed last week after the online search company said it had received a patent for ad-supported mobile search. The...

Geosign invests $13M in go2

IRVINE, Calif.—Mobile search content provider go2 reported a "strategic alliance" with Internet publishing and marketing company Geosign Corp. that includes a $13 million investment by Geosign in go2. Beyond the financing, the two companies said they will work together to combine their respective content...

Microsoft to use Ingenio for sponsored mobile search

SAN FRANCISCO-Following the lead of rivals Yahoo Inc. and Google Inc., Microsoft Corp. announced it will add sponsored results to its new mobile search service. Through a new partnership with voice-commerce vendor Ingenio Inc., mobile Windows Live Search users will be able to make...

Mobile search successful in finding users, revenues

It seems U.S. consumers are slowly getting used to searching for information on their mobile phones. And service providers are beginning to deploy ways to cash in. More than 9 million users reported accessing a mobile Internet search service in the last month, according...

Yahoo nails ad spot on go2 search results

IRVINE, Calif.-Search company go2 plans to deliver sponsored listings from Yahoo Inc. through its mobile service. Go2 Directory Systems, which is offered on the decks of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless, will deliver relevant links from Yahoo advertisers in addition...

Yahoo nails advertising spot on go2 search results

IRVINE, Calif.—Search company go2 plans to deliver sponsored listings from Yahoo Inc. through its mobile service. Go2 Directory Systems, which is offered on the decks of Cingular Wireless L.L.C., Sprint Nextel Corp. and Verizon Wireless, will deliver relevant links from Yahoo advertisers in addition...

Paramount going mobile to hype “Nacho Libre”

LOS ANGELES-Paramount Pictures is using mobile phones to try to lure subscribers to its new film "Nacho Libre." The studio is teaming with digital marketing company Cellfish Media L.L.C. to market the new Jack Black comedy through a mobile search service from go2. Go2...

Paramount going mobile to hype ‘Nacho’

LOS ANGELES—Paramount Pictures is using mobile phones to try to lure subscribers to its new film "Nacho Libre." The studio is teaming with digital marketing company Cellfish Media L.L.C. to market the new Jack Black comedy through a mobile search service from go2. Go2...

Industry Study

IRVINE, Calif.-More people preferred comedies and adventure movies over Academy Award-winning best picture "Crash" when searching for movie information over mobile devices. Go2 Movies announced the top most-searched movies in 2005. "Wedding Crashers" came in at No. 1, while "Crash" ranked 11th.The mobile search...

Ads get mobile, mobile gets ads

Mobile advertising has come a long way since the early days of "American Idol." The hit show is credited with catalyzing text messaging in North America, generating more than 13 million messages during the 2004 season from fans voting via their mobile phones. Mobile...

Go2 reveals 24M search user sessions in year

IRVINE, Calif.-Mobile search provider go2 said it delivered more than 24 million unique user sessions in 2005, marking a 51-percent increase from its 2004 usage figures. Wireless users viewed more than 210 million pages of local information from go2 last year, the company said;...

Go2 reveals 24M search user sessions in year

IRVINE, Calif.—Mobile search provider go2 said it delivered more than 24 million unique user sessions in 2005, marking a 51-percent increase from its 2004 usage figures.Wireless users viewed more than 210 million pages of local information from go2 last year, the company said; popular...

Bango preaches off-deck content gospel

Like European missionaries of centuries past, Bango came to U.S. shores last week preaching the gospel. The Cambridge, U.K.-based company held events in Southern California and New York to tout the benefits of branded, off-deck mobile portals. Wireless operators, mobile marketers and technology companies...

MMA forms new working groups, adds members

MOUNTAIN VIEW, Calif.-The Mobile Marketing Association said it has formed two new working groups.The MMA Best Practices Committee, led by Enpocket Chief Operating Officer Mike Baker, will work to establish guidelines and recommendations for executing marketing campaigns via short message service, multimedia message service,...

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