Forrester Research

OnMobile Global Limited, India’s largest mobile value-added services provider, announced the appointment of Atul Churamani as Head of Content for the company. In his new role, Atul will lead licensing of content from music labels and other owners of intellectual …

Despite a strong majority of retailers having a mobile strategy in place, the promise of mobile shopping has yet to ring true at the cash register, though it is steadily increasing, according to a new report from Forrester Research Inc. …

Tablets aiming to compete with Apple Inc.’s iPad are “too expensive” and “poised to fail” in 2011, according to a new report from Forrester Research Inc.Interestingly, the firm points to Amazon.com Inc. as one standout company that could create a …

Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to say to the wireless industry. We want to keep this …

AT&T Mobility is now selling the consumer-oriented iPhone by Apple Inc. as a productivity tool for business. The move may be in tandem with an anticipated introduction of Lotus Notes e-mail from IBM for the iPhone, to be announced at …

The bloom is off the rose. And maybe it’s about time.A longtime stage for all sorts of hyperbole, the CTIA I.T. conference this year is different. If Monday’s pre-show events were any barometer, those of us in San Francisco this …

A recent study from Forrester Research predicts that the mobile enterprise market won’t really arrive for another six years or so. But some application developers are hoping to bridge that gap by helping on-the-go employees to be less connected.The study, …

Media companies and mainstream brands are moving delicately to use text messages as a way to snuggle up next to mobile users without incurring their wrath. And they’re hoping to pick up the tab.SMS marketing campaigns have a long-and decidedly …

Despite the prevalence of end-to-end billing systems as operators have consolidated in recent years, some companies may prefer a one-shot solution to a particular problem without the expense and effort of replacing an entire system. According to Forrester Research senior …

Wireless users may be warming to the idea of mobile advertising, according to new figures from Harris Interactive.The market research group found that 35 percent of adult mobile users in the United States are willing to accept ads in exchange …

One-third of wireless Web users in the United States and Western Europe say they will accept ads on their handsets in exchange for free content, according to a study from the Online Publishers Association.The survey of 6,000 consumers in France, …

Sprint Nextel Corp. was the first U.S. carrier on the mobile music dance floor in October 2005, launching a full-track, dual-download service for its music-loving subscribers.For now, though, Verizon Wireless is the belle of the ball. And Cingular Wireless L.L.C.’s …

The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren’t thrilled about using the third screen as a billboard.Sprint Nextel Corp. was the first tier-one …

The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking about it. That’s the latest finding in a report from …

The health-care industry increasingly is looking to wireless technologies to save money, reduce inefficiencies and cut down on human errors. And the wireless industry is scrambling to oblige. Modern health-care providers and administrators in Europe are finding creative ways to …

CAMBRIDGE, Mass.-Motorola Inc. topped a list of most trusted handset brands compiled by Forrester Research Inc. The manufacturer, most known for its wildly successful Razr handset line, posted a B in brand trust, A- in brand potential and B in …

LAS VEGAS-PayPal Inc. officially went mobile, launching a service that allows users to make purchases and send or receive funds  via wireless phones. Wireless subscribers can use the offering-which the company quietly began testing several weeks ago-to send money to …

SAN JOSE, Calif.-PayPal quietly launched a service allowing users to make purchases or send money to other users from a mobile phone. The world’s largest supplier of online payment services is testing the offering, which allows users to send a …

Nokia Corp. is hoping to create a framework for Java-based developer tools with this week’s expected announcement that it has joined Canada’s Eclipse Foundation. Nokia said it will contribute software and developers to a new Eclipse project that seeks to …

CAMBRIDGE, Mass.-North American and European businesses are adopting mobile applications more quickly than they had planned, according to a report from Forrester Research. The survey indicated nearly half of the 1,000 network and telecom decision-makers polled had deployed wireless applications …