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Home - Forrester Research
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Forrester Research

  • Five challenges of cloud migration

    by Nathan Cranford October 3, 2017
    by Nathan Cranford October 3, 2017

    The migraines of migration Enterprises have taken fondly to the cloud for its scalability, cost-efficiency and flexibility. According to a Forrester Research survey consisting of 1,000 tech decision makers for …

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  • Reality Check: Enterprises need to focus on mobile app development, management

    by Dan Meyer December 30, 2013
    by Dan Meyer December 30, 2013

    Mobile application development and management is key to enterprise mobility success in today’s fast-moving, increasingly digital landscape. Yet, the growing number of devices and apps

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  • To boost social business capabilities, IBM pays $1.3B to buy Kenexa

    by rcrwirelessadmin August 28, 2012
    by rcrwirelessadmin August 28, 2012

    Looking to enhance its social business vertical, IBM (NYSE: IBM) announced the acquisition of Kenexa Corporation (NYSE: KNXA) yesterday. The companies have entered into a definitive agreement, under which IBM …

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  • Report: CIOs should prepare for second wave of apps

    by rcrwirelessadmin May 28, 2012
    by rcrwirelessadmin May 28, 2012

    Are you prepared for the second wave of apps? A new Forrester Research report aims to answer this question. “We believe the market is poised for a second wave of …

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  • Report: Emerging countries to play a big role in worldwide e-commerce

    by rcrwirelessadmin January 24, 2012
    by rcrwirelessadmin January 24, 2012

    Emerging countries are expected to play a bigger role in the e-commerce market by 2015, according to a new study by Forrester Research. During last week’s NRF 101st Annual Convention …

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  • Movers & Shakers: OnMobile's Head of Content; Brightstar's new president; and more

    by Sandra Cuya July 11, 2011
    by Sandra Cuya July 11, 2011

    OnMobile Global Limited, India’s largest mobile value-added services provider, announced the appointment of Atul Churamani as Head of Content for the company. In his new role, Atul will lead licensing …

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  • Retailers focusing more on mobile, but is it helping?

    by Sylvie Barak May 4, 2011
    by Sylvie Barak May 4, 2011

    Despite a strong majority of retailers having a mobile strategy in place, the promise of mobile shopping has yet to ring true at the cash register, though it is steadily …

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  • Forrester pegs Amazon as the dark knight that could take on Apple's iPad in 2011

    by Matt Kapko March 16, 2011
    by Matt Kapko March 16, 2011

    Tablets aiming to compete with Apple Inc.’s iPad are “too expensive” and “poised to fail” in 2011, according to a new report from Forrester Research Inc.Interestingly, the firm points to …

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  • Reader Forum: Do more smart phones (and mobile applications) mean greater employee productivity?

    by jscarbo September 20, 2010
    by jscarbo September 20, 2010

    Editor’s Note: Welcome to our weekly Reader Forum section. In an attempt to broaden our interaction with our readers we have created this forum for those with something meaningful to …

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  • AT&T Mobility repositions iPhone for business users: Apple’s SDK scheduled for release next month

    by RCR Wireless News January 21, 2008
    by RCR Wireless News January 21, 2008

    AT&T Mobility is now selling the consumer-oriented iPhone by Apple Inc. as a productivity tool for business. The move may be in tandem with an anticipated introduction of Lotus Notes …

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  • For mobile content, it’s time to get sober

    by jscarbo October 23, 2007
    by jscarbo October 23, 2007

    The bloom is off the rose. And maybe it’s about time.A longtime stage for all sorts of hyperbole, the CTIA I.T. conference this year is different. If Monday’s pre-show events …

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  • Connectivity Conundrum: Companies learning to do more with less

    by jscarbo October 6, 2007
    by jscarbo October 6, 2007

    A recent study from Forrester Research predicts that the mobile enterprise market won’t really arrive for another six years or so. But some application developers are hoping to bridge that …

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  • Favorite marketing words: Free to end user : Free SMS may drive mobile ads

    by jscarbo August 7, 2007
    by jscarbo August 7, 2007

    Media companies and mainstream brands are moving delicately to use text messages as a way to snuggle up next to mobile users without incurring their wrath. And they’re hoping to …

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  • Putting the billing pieces in place: Changing industry forcing new reality

    by jscarbo June 9, 2007
    by jscarbo June 9, 2007

    Despite the prevalence of end-to-end billing systems as operators have consolidated in recent years, some companies may prefer a one-shot solution to a particular problem without the expense and effort …

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  • Researchers bicker over potential for mobile ad market

    by jscarbo March 16, 2007
    by jscarbo March 16, 2007

    Wireless users may be warming to the idea of mobile advertising, according to new figures from Harris Interactive.The market research group found that 35 percent of adult mobile users in …

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  • Report: Some wireless Web users would accept ads in exchange for content

    by jscarbo March 8, 2007
    by jscarbo March 8, 2007

    One-third of wireless Web users in the United States and Western Europe say they will accept ads on their handsets in exchange for free content, according to a study from …

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  • Rent or own? Borrow, burn?: Carriers offer diverse music downloads,

    by jscarbo January 6, 2007
    by jscarbo January 6, 2007

    Sprint Nextel Corp. was the first U.S. carrier on the mobile music dance floor in October 2005, launching a full-track, dual-download service for its music-loving subscribers.For now, though, Verizon Wireless …

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  • Carriers warming up to mobile marketing

    by jscarbo January 6, 2007
    by jscarbo January 6, 2007

    The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren’t thrilled about using the third …

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  • Mobile marketing has potential (to be really annoying)

    by jscarbo January 2, 2007
    by jscarbo January 2, 2007

    The good news for mobile marketing is that advertisers can target by location, demographic and create actionable responses. The bad news? More than three-quarters of Americans are annoyed just thinking …

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  • Medical industry increasing reliance on mobile

    by RCR Wireless News September 25, 2006
    by RCR Wireless News September 25, 2006

    The health-care industry increasingly is looking to wireless technologies to save money, reduce inefficiencies and cut down on human errors. And the wireless industry is scrambling to oblige. Modern health-care …

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  • Motorola most trusted handset brand

    by RCR Wireless News August 21, 2006
    by RCR Wireless News August 21, 2006

    CAMBRIDGE, Mass.-Motorola Inc. topped a list of most trusted handset brands compiled by Forrester Research Inc. The manufacturer, most known for its wildly successful Razr handset line, posted a B …

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  • PayPal charges into m-commerce

    by RCR Wireless News April 10, 2006
    by RCR Wireless News April 10, 2006

    LAS VEGAS-PayPal Inc. officially went mobile, launching a service that allows users to make purchases and send or receive funds  via wireless phones. Wireless subscribers can use the offering-which the …

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  • PayPal unveils ‘Text to Buy’ mobile payment service

    by RCR Wireless News March 27, 2006
    by RCR Wireless News March 27, 2006

    SAN JOSE, Calif.-PayPal quietly launched a service allowing users to make purchases or send money to other users from a mobile phone. The world’s largest supplier of online payment services …

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  • Nokia joins Canadian Eclipse Foundation to boost creation of J2ME apps

    by RCR Wireless News September 19, 2005
    by RCR Wireless News September 19, 2005

    Nokia Corp. is hoping to create a framework for Java-based developer tools with this week’s expected announcement that it has joined Canada’s Eclipse Foundation. Nokia said it will contribute software …

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  • Businesses adopt wireless data faster than expected

    by RCR Wireless News July 12, 2005
    by RCR Wireless News July 12, 2005

    CAMBRIDGE, Mass.-North American and European businesses are adopting mobile applications more quickly than they had planned, according to a report from Forrester Research. The survey indicated nearly half of the …

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