Billboard

Qualcomm Inc. and Creative Artists Agency are launching a joint venture to develop mobile apps.Based in Los Angeles at CAA’s offices, Creative Mobile Labs will develop concepts with talent specifically …

SAN FRANCISCO — Rhapsody has been an evangelist for subscription-based music since its beginning and well before the smart phone explosion.But today, the company finds itself competing with a growing …

Mobile marketing types like to talk about cool features like click-to-video, 2-D barcodes and interactive wireless scavenger hunts. But as the economy slows to a trickle and advertisers tighten their …

The companies listed below represent the largest independent national and regional tower companies in the United States. Also included below are the nation’s major wireless carriers and their tower portfolios. …

Like it or not, Bluetooth marketing is gaining traction in the United States as an effective – if sometimes intrusive – way for advertisers to get their messages in front …

The major U.S. carriers are rushing to cash in on the mobile marketing craze by selling ad space on their WAP decks. But consumers aren’t thrilled about using the third …

Hello!And welcome to our Thursday column, Worst of the Week. There’s a lot of nutty stuff that goes on in this industry, so this column is a chance for us …

‘Tis the season to be jolly, especially if you’re a consumer checking out online deals from independent retailers. For instance, Wirefly, the online retail face of InPhonic Inc., is offering …

WHITE PLAINS, N.Y.-Nielsen Entertainment’s mobile division has launched its RingScan service to monitor the U.S. ringtone market. The company said it will issue a weekly report of polyphonic, master and …

WHITE PLAINS, N.Y.-Nielsen Mobile announced a deal with Sprint Nextel Corp., the nation’s No. 3 wireless carrier, to monitor the operator’s weekly ringtone and full-length over-the-air song download sales data. …

By Julie Johnsson CHICAGO—Moments after tennis superstar Maria Sharapova won her first U.S. Open title this month, Motorola Inc. scored a major victory of its own. With primetime TV cameras …

BASKING RIDGE, N.J.—Nielsen Mobile continued its leisurely stroll into wireless, tapping Verizon Wireless to provide sales information regarding the carrier’s mobile music sales. Nielsen Mobile—a division of the longtime Internet …

Helio L.L.C. has 90,000 MySpace friends and counting—and how many wireless companies can say that? Cingular Wireless L.L.C.’s “Cingular Sounds” MySpace page only has about 35,000 friends, while the “Sprint …

As if the Texas wireless market wasn’t hot enough-with Leap Wireless International Inc. launching its Cricket Communications service left and right, and T-Mobile USA Inc. responding aggressively-a new, flat-rate wireless …

LAS VEGAS-Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly. The San Francisco-based developer is rebranding as …

LAS VEGAS—Mforma Group Inc. is the latest mobile-game publisher to get a makeover, dropping its name in an effort to become more consumer-friendly. The San Francisco-based developer is rebranding as …

NEW YORK-Price Communications Corp.’s board of directors has decided to pursue liquidating the company, according to a filing with the Securities and Exchange Commission. The small wireless operator has been …

The hottest trend in video games has nothing to do with 3-D graphics, big-brand tie-ins or real-time multiplayer. It’s advertising. And it’s coming to mobile gaming. In-game advertising is rapidly …

When it comes to using their phones to vote, U.S. wireless subscribers are generally limited to American Idol contestants like Ruben Studdard or Clay Aiken. But that may be changing. …

Mforma Group Inc. is branching out from the wireless gaming arena and waltzing onto the crowded dance floor of mobile music. The Bellevue, Wash.-based entertainment publisher this week is expected …

SAN FRANCISCO-Billboard magazine and Consect, a mobile market analysis firm, announced the Billboard Hot Ringtones chart, an aggregated chart of U.S. polyphonic ringtone sales, which will premiere in the Nov. …

SAN FRANCISCO-Billboard magazine and Consect, a mobile market analysis firm, announced the Billboard Hot Ringtones chart, an aggregated chart of U.S. polyphonic ring-tone sales, which will premiere in the Nov. …

ATLANTA-Wireless permission-based marketing company CLX said it is using Air2Web’s 2Notify solution in its opt-in text messaging application, PollCast. CLX clients can use PollCast to precisely target its audience and …

A multi-year legal battle between Cingular Wireless L.L.C. and former Illinois dealer Kempner Mobile Electronics Inc. could be coming to an end as a jury again sided with Kempner in …

If the predictions pan out, wireless carriers will loosen their purse strings in 2004 to further build out and enhance their networks. To appease unsatisfied consumers and to prove their …