Wi-Fi: The Perfect Retention Strategy – Wi-Fi Now Bonus Episode

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    Wi-Fi NOW

    Acquiring a mobile subscriber is costly – and losing one is even more expensive. Mobile carriers all over the world are beginning to realise that Wi-Fi services perform extremely well as a retention strategy, far outweighing the cost of introducing such a service.
    Johan Terve, VP Marketing, Aptilo Networks digs into the details of the retention business case with the help of one of the world’s thought-leading vendors.