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AT&T deploys COWs, Luneburg Lens, Wi-Fi hot zones for South by Southwest
HetNet Happenings: Clark Bird of AT&T and Sean Kinney, Managing Editor for RCR Wireless News, discuss the carrier’s numerous deployments in Austin, Texas, to support crowds attending the South by Southwest festival.
AT&T has deployed a super cell on wheels equipped with a Luneburg Lens, which is designed to provide 10 times the capacity of the more common single-beam antenna, to keep those attending Austin’s annual film, interactive and music event connected.
The carrier has also rolled out two regular COWs, a number of rooftop antennas and has beefed up its distributed antenna system inside the Austin Convention Center.
South by Southwest is an annual interactive, film and music festival that runs this year from March 13-22; and is expected to draw more than 150,000 people to the Texas capital.
AT&T reps, in an announcement, said the Austin deployments will double cellular capacity compared to that available for last year’s event.
AT&T VP/GM of South Texas Larry Evans said the goal is “an exceptional wireless experience.”
“The SxSW conferences and festival have become both locally and nationally recognized, drawing tens of thousands of technology, music and film attendees every year,” Evans said. “As part of the Austin community, we want to make sure those attending the festival have an exceptional wireless experience. The enhanced network connectivity that we are providing will enrich the SxSW experience enjoyed by attendees through their improved ability to share photos, tweets, texts and calls.”
Deployment of a Luneburg Lens is a first for AT&T in Texas. The spherical antenna sends radio signals over 12 beams.
The mobile network operator has also set up a “permanent Wi-Fi Hot Zone” along Austin’s famous 6th Street, a bar- and restaurant-covered stretch popular with tourists.