Workflow automation software provider ServiceNow is to buy US-based AI outfit Moveworks for $2.85 billion as it seeks to “accelerate enterprise AI adoption” and deliver “AI agents for all employees”. ServiceNow said it will combine its agentic AI and automation tools with Moveworks’ front‑end AI assistant and enterprise search technology. They will “unlock new experiences for every employee for every corner of the business”, they said.
Moveworks, headquartered in Mountain View in California, has 500-odd staff (“AI experts”); its agentic AI assistant is used by big firms including Hearst, Instacart, Palo Alto Networks, Siemens, Toyota, and Unilever – for front‑end employee automations for sales, CRM, finance, and HR. Total usage has reached “nearly five million employee users” in about 18 months, said a statement. Nearly 90 percent of its customers deploy its AI agent for all staff.
For its part, ServiceNow claims “nearly 1,000 AI customers”, and $200 million in annual contract value (ACV) for its so-called Pro Plus AI solution. It is the “fastest‑growing product introduction in the company’s history”, it said. It has deployed “thousands of AI agents already”, it added. ServiceNow is among Moveworks’ “more than 100 technology integrations”; most of its deployments already use ServiceNow as a “system of action” to access enterprise data.
The companies have around 250 customers in common. Combined, they will “be the best agentic AI platform in the market”, they proclaimed. “[We] will redefine the value of how to put AI to work, setting a new standard for the future of employee engagement with a powerful universal AI assistant, along with more perceptive AI‑based enterprise search, to find fast answers to requests, automate and complete everyday tasks, and increase productivity.”
Initial integration work will deliver a unified search and self‑service engine for all “employee requestors across every workflow – all from a single entry point”. They said: “As domain specific AI agents proliferate to accomplish tasks across HR, CRM, finance, IT, and more, ServiceNow’s agent orchestration capabilities will connect, analyze and manage AI agents, ensuring agents work in harmony across tasks, systems, and departments.”
The deal is subject to purchase price adjustments; it will be payable in cash and stock. It is expected to close in the second half of 2025, subject to regulatory approval.
Amit Zavery, president, chief operating officer, and chief product officer at ServiceNow, said: “With the acquisition of Moveworks, ServiceNow will take another giant leap forward in agentic AI‑powered business transformation. As agentic AI and enterprise‑grade search forever change how we work, ServiceNow moved early to empower employees through AI. Moveworks’ talented team and elegant AI‑first experience, combined with ServiceNow’s powerful AI‑driven workflow automation, will supercharge enterprise‑wide AI adoption and deliver game‑changing outcomes for employees and their customers.”
Bhavin Shah, co-founder and chief executive at Moveworks, said: “Moveworks hides the complexity employees face at work by giving them an intuitive, engaging starting place to search and drive action across any enterprise system. Becoming part of ServiceNow presents an incredible opportunity to accelerate our innovation and deliver on our promise through their AI agent‑fueled platform to redefine the user experience for employees and customer service teams.”
