Working to gain ground against its competitors, Sprint on Thursday announced a new promotional plan including unlimited data that the No. 4 carrier says offers the “best price.”
Specifically, starting Feb. 12, the carrier, which is majority owned by Japanese SoftBank, will offer four lines of talk, text and unlimited data for $37.50 per line, or $150 per month. For additional lines, between five and 10 total, it’s $30 more per month.
According to Sprint: “All lines include unlimited high-speed data, talk and text, along with 3GB of mobile hotspot access per month and Sprint Global Roaming with unlimited 2G data speeds and text messaging in select countries. (Prices exclude taxes and surcharges.)”
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CEO Marcelo Claure, who’s on a national listening tour, said the company “is going to continue to offer the best value for unlimited plans for our customers. We live in a world where everyone wants to be able to download and stream video and music and manage their social media without having to worry about data overages. With the Sprint LTE Network delivering faster download speeds than our competitors and our best prices on unlimited plans, now is the perfect time to join the millions who have already switched to Sprint.”
The company is struggling right now. Last year the carrier slipped behind T-Mobile to the No. 4 spot, and is currently going through the process of cutting more than $2 billion from the budget through a layoff program, decentralization of management and other savings measures. With that as the backdrop, Sprint is also undertaking a massive network improvement plan with an emphasis on adding density.
Here’s a price comparison provided by Sprint:
