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T-Mobile CEO Legere questions Sprint’s latest promo

Legere cites lack of transparency in Sprint 50% discount offer

T-Mobile US CEO John Legere didn’t let Sprint glow for long in the spotlight of its latest promotional effort, taking to Twitter in questioning the value of his rival’s 50% discount offer.

Legere’s issues centered mostly on what he claimed were a number of ways Sprint’s promotion didn’t take into account T-Mobile US’ full service offerings.

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Sprint launched a similar promotion last year under the “Cut Your Bill in Half Event” slogan, which only targeted rate plans from Verizon Wireless and AT&T Mobility. The new promotion included T-Mobile US, specifically targeting the carrier’s recent adjustments to its Simple Choice plans as part of its “Un-carrier X” event from last week.

T-Mobile US CMO Mike Sievert also got in on the Twitter comments, taking a dig at a picture posted by Sprint CEO Marcelo Claure showing a room full of Sprint employees tied to job cuts, to which Claure brought up T-Mobile US’ own recent issues tied to a data breach by one of the carrier’s vendors.

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This isn’t the first time Legere and Claure have taken to social media to air their differences. In August the two traded barbs on Twitter following the release of a RootMetrics network survey.

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