Vendor said operators need to focus on user experience to compete with OTT players
HONG KONG – In a keynote speech at Huawei’s Global Mobile Broadband Forum, Ryan Ding, president of products and solutions at Huawei, said telecom operators need to focus on the user experience as that will determine income.
Ding also said if telcos succeed in providing a good experience on the provisioning of voice services, they will be able to mitigate the decline in voice revenue.
“Also, if we could provide good video experience we will be able to stimulate data traffic. We need to move from a network-centric model to being experience-centric,” Ding said.
According to Ding, over-the-top players including Skype and WhatsApp are offering voice quality exceeding the standard voice quality offered by telecom operators. The executive said there are currently 1.8 billion OTT voice-service subscribers.
Huawei believes the solution that will enable telecom operators to face the challenges posed by OTT players is voice-over LTE.
VoLTE technology can offer higher quality compared to HD Voice, Ding said, adding a total of 25 mobile operators have already commercially launched VoLTE services.
“It is also important to mention the spectrum efficiency of VoLTE technology. The spectrum efficiency is four times better compared to traditional 2G and 3G services,” Ding explained. “We believe a new experience-driven era is coming. … We hope to work in the near future with our customers and industry partners to deliver a new experience-driven network so our customers can experience high-definition voice and video anytime, anywhere.”