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Home - Samsung Pay makes U.S. debut
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Samsung Pay makes U.S. debut

by Sean Kinney, Principal Analyst September 29, 2015
written by Sean Kinney, Principal Analyst September 29, 2015 Share
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One month after going live in South Korea, $30M in transactions recorded

Samsung Pay, the tech giant’s answer to mobile payment services like Apple Pay or Android Pay, was rolled out in the U.S. this week, a month after going live in South Korea.

Since the August South Korea launch, Samsung said it has recorded more than $30 million in volume across 1.5 million transactions; 10% of active users recorded daily transactions on Samsung Pay.

Following the U.S. launch, Samsung Pay is scheduled to go into service next in the U.K., Spain and China. The service is currently available on the Galaxy S6, S6 Edge, S6 Edge+ and Note 5 smartphones.

Of the major U.S. carriers, Verizon Wireless has not opted in, which means customers from the nation’s largest mobile operator don’t have access to Samsung Pay.

On the financial side, Samsung Pay works with American Express, Visa or MasterCard tied to accounts at Bank of America, Citi or U.S. Bank, which is a smaller list of card/bank combos than those offered by Apple Pay and Android Pay.

“Although the details on Samsung Pay usage are constantly being updated, the response we’ve received so far has been beyond our expectations,” said Injong Rhee, EVP of Samsung Electronics and global head of Samsung Pay, of the response in South Korea. “We knew Samsung Pay would be a game-changer in the mobile payments industry, and now with the user data we are seeing the greater impact it is having on consumer behavior and on the lifestyle of our customers.”

As far as operation of Samsung Pay, once it’s set up, a user makes a payment by swiping up to launch Samsung Pay, provides fingerprint-based verification, then hovers the smartphone over the card reader.

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Sean Kinney
Sean Kinney, Principal Analyst

Sean focuses on multiple subject areas including 5G, 6G, Open RAN, hybrid cloud, edge computing, and Industry 4.0. Prior to his work at RCR, Sean studied journalism and literature at the University of Mississippi then spent six years based in Key West, Florida, working as a reporter for the Miami Herald Media Company. He currently lives in Fayetteville, Arkansas.

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