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NAIAS 2015: Mercedes F 015 autonomous car

DETROIT – Seeing the Mercedes F 015 in person was a thing of beauty. What a departure from the Google self-driving pods we’re so used to seeing as the vision for the autonomous car in the future. It was the difference between a cute and cuddly cartoon character version of autonomous driving and a sleek space ship from another world. OK, maybe this is a bit dramatic, but to see this concept in person vs. just a drawing was pretty amazing and cool.

The research vehicle had all of the trappings of what you expect from a traditional car. Headlights, brake lights, a dashboard, steering wheel and gas/brake pedals. But it also gave the feel of an intimate meeting space on wheels. The seats could face each other for a gathering of four with polished wood flooring and plexiglass touchscreen panels in the doors.

Beam me up Scotty – I’m ready to go for a ride!

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Claudia Bacco, Managing Director – EMEA for RCR Wireless News, has spent her entire career in telecom, IT and security. Having experience as an operator, software and hardware vendor and as a well-known industry analyst, she has many opinions on the market. She’ll be sharing those opinions along with ongoing trend analysis for RCR Wireless News.

ABOUT AUTHOR

Claudia Bacco
Claudia Bacco
Contributing [email protected] Originally from Boston, now living in Munich, Germany, Claudia Bacco has a wealth of corporate marketing, branding and positioning experience within technology companies such as Nokia Networks, Juniper Networks, Verizon and AGT International. Claudia has also worked as a consultant advising organizations on their strategic messaging and positioning needs. As a former industry analyst, she worked with startups being a member of their advisory boards during their funding and market launch activities.