Startup company Mobolize focuses on end-point mobile data optimization through an application on smartphones that allows content caching on the device and allows more users to share cell sites by reducing network traffic.
According to Mobolize’s website, “stopping requests for needless redelivery of data reduces network traffic by at least an incremental 5–30%, even when other network optimization technologies have been deployed.”
The privately funded company was started in 2010 and its CTO, William Chow, spoke about the company’s solutions at the recent Telecom Council of Silicon Valley conference on carrier connections. Mobolize already has Sprint as a carrier customer and its app is also available for download from the Google Play store. Chow said it is being evaluated by multiple OEMs.
Chow described Mobolize’s solution as implementing “the same kind of optimization that you typically do in the network, but it does it at the endpoint, using just a simple application. And by having a simple application, it changes everything about how optimization is deployed and managed.”
Putting the optimization implementation on the device cuts out the costs of network-based hardware or software optimization approaches, Chow said, plus it means large-scale optimization — potentially an entire customer base.
Watch Chow’s presentation at the TC3 event and a video interview with RCR Wireless News.
