Keeping the promise of bundled offerings

Liam Maxwell, VP of products for Oracle Communications, spoke with RCR Wireless about how the transition from single-service providers to bundled offerings has affected customer relationship management, BSS and OSS, and Oracle’s place in the ecosystme.
“One of the biggest problems that communications service providers have had over the last decade is that they’ve shifted from being single service companies — like, I’m going to provide you with internet service, or I”m going to provide you with wireless service — to now, most communication service providers are triple-play, quad-player carriers. So the complexity of the order has just exploded,” Maxwell said.
A customer order might involve work within the network, a truck roll, or physical site work that needs to be done — and all of that has to be accounted for in business systems.
“Being able to break that problem apart into all its fine grain bits and understand the priority of them is very complicated,” Maxwell said, adding that Oracle assist carriers with the orchestration of those disparate pieces within CRM, BSS and OSS.
Watch the video interview and see more on RCR’s YouTube channel: