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Tapingo sees mobile ordering success at universities

Startup company Tapingo has seen rapid growth, launching its mobile food ordering application at 27 universities in the past 18 months.

Tapingo allows students to place orders on campus at restaurants and pick up their food without waiting in physical lines. The app launched this week at the University of Arizona and Northern Arizona University, and CEO Daniel Almog said that Tapingo is already processing 1,400 orders per day at NAU and that around 1% of NAU’s nearly 20,000 students are registering for the app each day.

“From early engagement, we already see that students love it, and non-university clientele at UA’s and NAU’s most popular cafes and restaurants will very quickly notice Tapingo’s benefits,” Almog said. “This brings us one step closer to our ultimate vision for the service, which is to see Tapingo at the core of any pickup order at any restaurant or business.”

For more on how the app works and lessons learned from mobile ordering in a dense retail environment, RCR’s Kelly Hill spoke with Almog.


Kelly Hill
Kelly Hill
Kelly reports on network test and measurement, as well as the use of big data and analytics. She first covered the wireless industry for RCR Wireless News in 2005, focusing on carriers and mobile virtual network operators, then took a few years’ hiatus and returned to RCR Wireless News to write about heterogeneous networks and network infrastructure. Kelly is an Ohio native with a masters degree in journalism from the University of California, Berkeley, where she focused on science writing and multimedia. She has written for the San Francisco Chronicle, The Oregonian and The Canton Repository. Follow her on Twitter: @khillrcr

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