Ericsson is looking to transform operations and business support systems (OSS/BSS). The company is looking to help operators improve efficiency, bring services more quickly and simply to market while facing massive growth in video traffic, over-the-top services and applications in the next few years.
To meet this demand, Ericsson recently released two OSS/BSS solutions: Plan to Provision for Mobile and Mobile Order Management.
According to Peter Briscoe, executive director for innovation at Ericsson, customers want to receive services faster and in a more dynamic way, so carriers need to meet this demand. Briscoe believes that the future points to more connected BSS and OSS.
“They are becoming more complex with a greater integration,” Briscoe explained.
Also, an Ericsson survey found that the emergence of Internet-based services is bringing about a merger of BSS, traditionally the commercial side of delivering services, with OSS, the technical control of services.
>>> Be sure to check out RCR Wireless News’ feature report about how carriers can take advantage of analytics solutions to turn data into information assets and on how carriers can leverage big data, business intelligence and customer analytics to drive revenue, reduce churn and improve network performance.
Better customer understanding
O2, the commercial brand of Telefónica UK, is deploying Vitria Operational Intelligence with the objective of gaining greater insight into customer experience.
The solution promises to enable real-time visibility into big data, complex events, and business processes by combining and correlating high-volume, high-rate network events with customer data and mobile device data.
Dave Akeroyd, head of OSS strategy and architecture at O2, said in a statement that the carrier needed “a holistic picture of each individual customer’s experience” to proactively identify and resolve service issues before they negatively impact customers. O2 will seek to leverage that insight to offer a better service experience.
More news from the telecom analytics market:
Investment: Wipro Limited invested $30 million to acquire a minority stake in Opera Solutions, a privately held big data firm headquartered in Jersey City, N.J. Wipro said that big data represents “an unprecedented opportunity” for business value creation, but many enterprises do not have the right technology to access its power.
Release: Procera Networks launched Dynamic LiveView, a real-time, dynamic query capability for network analytics. According to Procera, the tool enables network operations, engineering, finance, marketing, executive staff and customer service teams to formulate specific queries to view network activity from their own unique perspectives.
New capabilities: ITTIA announced the big data capabilities of ITTIA DB SQL. The company said that the development and implementation of new embedded solutions creates a high demand for big data management on devices that would have been stand-alone in previous hardware generations.
The telecom analytics series provides weekly insights on trends, new products and other topics that touch on the advantages and monetization opportunities of analytics tools for telecom operators, including big data, business intelligence, customer experience analysis and management, business analytics and network analytics.
