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BroadSoft: LTE enables greater use of mobile UC solutions

BroadSoft recently released a global survey of worker attitudes toward mobile unified communications, showing that users are not just willing to adopt UC solutions, but demanding them. In a video interview, Leslie Ferry, Broadsoft’s VP of marketing, explained that this attitude is due to the change in mobility at work. She also noted that LTE services enable greater adoption.

Ferry said that as new LTE networks provide more bandwidth, they will help improve the customer experience, increasing enterprise UC adoption. “On the consumer side, we have all been a little bit accepting that we may have a dropped call,” she said.”But when you are at work and trying to stay efficient and productive, that type of quality is not going to cut it.”

In addition, LTE opens new service revenue possibilities for mobile operators as they can expand voice and data services to a wider range of customers.

“LTE expands the relationship between carriers and enterprises,” Ferry said.

The BroadSoft survey also found that workers are frustrated with today’s passive/non-real-time communication options such as e-mail and voicemail. When asked to rank their top three frustrations, employees cited: waiting on information (78%); locating and contacting someone (69%); and e-mail is an ineffective communications tool (58%).

The survey also notes that 76% of respondents said they would be “very keen” or “somewhat keen” to adopt UC solutions, and the top three most desired UC services are instant messaging and presence; mobile integration; and Web collaboration.

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Roberta Prescott
Roberta Prescott
Editor, [email protected] Roberta Prescott is responsible for Latin America reporting news and analysis, interviewing key stakeholders. Roberta has worked as an IT and telecommunication journalist since March 2005, when she started as a reporter with InformationWeek Brasil magazine and its website IT Web. In July 2006, Prescott was promoted to be the editor-in-chief, and, beyond the magazine and website, was in charge for all ICT products, such as IT events and CIO awards. In mid-2010, she was promoted to the position of executive editor, with responsibility for all the editorial products and content of IT Mídia. Prescott has worked as a journalist since 1998 and has three journalism prizes. In 2009, she won, along with InformationWeek Brasil team, the press prize 11th Prêmio Imprensa Embratel. In 2008, she won the 7th Unisys Journalism Prize and in 2006 was the editor-in-chief when InformationWeek Brasil won the 20th media award Prêmio Veículos de Comunicação. She graduated in Journalism by the Pontifícia Universidade Católica de Campinas, has done specialization in journalism at the Universidad de Navarra (Spain, 2003) and Master in Journalism at IICS – Universidad de Navarra (Brazil, 2010) and MBA – Executive Education at the Getulio Vargas Foundation.