BroadSoft recently released a global survey of worker attitudes toward mobile unified communications, showing that users are not just willing to adopt UC solutions, but demanding them. In a video interview, Leslie Ferry, Broadsoft’s VP of marketing, explained that this attitude is due to the change in mobility at work. She also noted that LTE services enable greater adoption.
Ferry said that as new LTE networks provide more bandwidth, they will help improve the customer experience, increasing enterprise UC adoption. “On the consumer side, we have all been a little bit accepting that we may have a dropped call,” she said.”But when you are at work and trying to stay efficient and productive, that type of quality is not going to cut it.”
In addition, LTE opens new service revenue possibilities for mobile operators as they can expand voice and data services to a wider range of customers.
“LTE expands the relationship between carriers and enterprises,” Ferry said.
The BroadSoft survey also found that workers are frustrated with today’s passive/non-real-time communication options such as e-mail and voicemail. When asked to rank their top three frustrations, employees cited: waiting on information (78%); locating and contacting someone (69%); and e-mail is an ineffective communications tool (58%).
The survey also notes that 76% of respondents said they would be “very keen” or “somewhat keen” to adopt UC solutions, and the top three most desired UC services are instant messaging and presence; mobile integration; and Web collaboration.
