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Home - Apple has another record quarter, running low on superlatives
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Apple has another record quarter, running low on superlatives

by Jon Norris July 20, 2011
written by Jon Norris July 20, 2011 Share
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appleYesterday Apple held their quarterly earnings call to announce their revenues for the last three months and, somewhat unsurprisingly, they managed another quarter or massive growth, huge profits and all-round good times.

The company posted profits of $7.31 billion on revenues of $28.57 billion. Compare this to profits of $3.25 billion in the equivalent quarter last year and you get a feel for how much the company has grown in just the last twelve months.

In terms of raw sales the Cupertino company managed to shift 20.34 million iPhones, up 142% on last year, 9.25 million iPads, up 183% and 3.95 million Macs, up 14%.

The one sore point is the sales of the firm’s ubiquitous iPod, which continue to fall steadily. In the last quarter Apple sold 7.54 million (around half of which were the premium iPod Touch), which equates to a 20% decrease in overall sales.

During the earnings call Apple also announced that their long-awaited OS X Lion would be available for consumers today (Wednesday) from the Mac App Store.

Clearly the iPad is the apple of Apple’s eye at the moment – their tablet business is now pulling in more cash than their Mac lineup does – and the company’s execs were quick to talk up the iPad’s business credentials. According to Apple, 86% of Fortune 500 companies are either testing or actively deploying the iPad in their everyday operations.

Ever the teases, Apple also mentioned in their forecast that they were planning a “product transition” in September which they said could hurt their margins. Of course, more details were not forthcoming – but you can expect September to be the nexus of all Apple rumours for the foreseeable future.

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