Mobile Content Venture adds 12 markets to its end-of-year launch

Mobile Content Venture, a joint venture comprised of 12 large broadcast groups, has added 12 markets to its plans for launch by the end of the years. The new additions brings the groups plan for a national live TV and on-demand video platform to a total of 32 initial launch markets.
The new markets include Seattle; Miami; Denver; Cleveland; St. Louis; Charlotte, N.C.; Raleigh, N.C.; Kansas City; Columbus, Ohio; Las Vegas; Tulsa, Okla. and Montgomery, Ala. Many of the stations lined up for the launch are Spanish language.
‎“Broadcasters continue to make investments in mobile DTV and we look forward to working closely with our affiliates as we continue to expand the network coverage,” said Salil Dalvi, co-GM of MCV. “With the addition of a wide range of Spanish language stations, MCV becomes an even better partner for reaching the key Hispanic audience, who over-index in mobile content usage.”
Erik Moreno, co-GM of MCV added: “Increasing market coverage will make this new platform even more attractive to device manufacturers and most importantly to consumers. With half of the U.S. population covered, we continue to make steady progress toward the launch of mobile DTV.”