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By the Numbers: Top Five Mobile Phone Vendors in the Third Quarter of 2008

The following is market share information for the top five largest mobile-phone manufacturers for the third quarter of 2008. The figures were compiled by research firm IDC.

Nokia Corp. retained its No. 1 position, while Samsung Electronics Co. Ltd. scored the No. 2 slot. Sony Ericsson Mobile Communications came in third, and Motorola Inc. continued to lose share and came in at No. 4.

The third quarter reflected dismal, 3.2% growth over the year-ago quarter and down slightly from the preceding quarter. The third quarter typically sees a ramp-up in shipments in anticipation of a robust holiday quarter.

Three rays of hope, according to IDC: Nokia, with 39% global market share, has reaffirmed its outlook for the year. Apple Inc. reported 6.9 million devices sold in the quarter, making it the sixth-largest global vendor by volume and third by revenue. And margin-rich smartphones, which typically generate higher average revenue per user for carriers, remain on a strong growth curve.

Top Five Mobile Phone Vendors’ Market Share in the Third Quarter of 2008

Vendor

Q308

Q307

Q308/Q307 Change

1. Nokia

39.4%

38.6%

5.5%

2. Samsung

17.3%

14.7%

21.6%

3. Sony Ericsson

8.6%

8.9%

-0.8%

4. Motorola

8.5%

12.8%

-31.7%

5. LG Electronics

7.7%

7.6%

5.0%

Others

18.5%

17.4%

9.9%

Total

100.0%

100.0%

3.2%

Source: IDC Worldwide Quarterly Mobile Phone Tracker.

Note: Units in millions. Shipments only include branded shipments.

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