Warner Music forms alternative programming division

Warner Music Group unveiled a division that will develop and produce original programming for mobile phones, cable TV, computers and other platforms.
The division, dubbed Den of Thieves, will work with WMG’s record labels to create content for distribution around artists’ releases and special projects. The Los Angeles-based group will also explore original programming and opportunities beyond WMG’s stable of performers in an effort to expand the company’s content portfolio.
Former MTV executive Jesse Ignjatovic and music veteran Evan Prager will head the effort.
“Having worked together for many years as colleagues in the industry, Jesse and I are looking forward to combining our talents to not only develop strategic creative content for Atlantic Records’ and Warner Bros. Records’ artists, but also to build new franchises for WMG,” Prager said.