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WWE clips headed to Cingular phones

World Wrestling Entertainment will provide about 100 video clips each month to AT&T Inc.’s Cingular Wireless customers under a new content deal between the two parties.

The partnerships calls for WWE to provide an Internet portal to mobile phones for WWE content that will include videos, ringtones and graphics. Some of the WWE content will be included in Cingular’s basic video package, but most will be offered through a $5 per month premium package.

By the end of the third quarter of 2006, the United States counted about 5.1 million mobile video subscribers, double the number at the end of first quarter ’06, according to mobile research firm Telephia.

Daisy Whitney is a reporter with TV Week, a sister publication of RCR Wireless News. Both publications are owned by Crain Communications Inc.

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