Motorola to offer Warner Music Group content

Motorola Inc. is jumping into the mobile music business with an effort to sell wireless content from Warner Music Group Corp.
The handset maker said it will offer preloaded and downloadable full-length tunes, ringtones, ringback tones, music videos and other goodies from the record label. The companies outlined plans to market a “Moto Experience Pack,” a single downloadable file containing “several music-based products.” The offering is expected to come to market in the second half of the year.
Motorola said the agreement “lays the foundation for an ongoing collaboration” between the two firms.
“Exclusive access to content from Warner’s world-renowned roster of artists enables our mobile phone consumers to further enrich and personalize their mobile multimedia experiences,” said Motorola executive Scott Durchslag. “We think this venture has potential to serve as a successful template for building relationships with other music and entertainment entities around the world.”