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Cherrysauce, MIA team for white-label porn offering

BRIGHTON, England—European adult mobile content company Cherrysauce and wireless technology developer MIA are partnering to launch a platform for network operators looking to hawk steamy wireless offerings.

The companies hope to offer a one-stop shop by coupling Cherrysauce’s adult images, videos, chat services and Java-bases games with MIA’s content management system. The offering is being marketed as a white-label solution, allowing carriers or third parties to offer branded adult content portals or mobile storefronts.

“The partnership provides mobile brands and operators with a simplified and trusted route to market by offering a single point of contact through which an entire mobile portal brand can be trusted,” said Mark Mergler, MIA’s European managing director. “This not only provides significant economies of scale, but also enables brands to rapidly roll out new services.”

Adult mobile content is gaining substantial traction in Europe and some Asian markets as the uptake of 3G handsets and networks increases. The U.S. market for such offerings remains largely untapped, though, as carriers have generally kept racy content at arm’s length.

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