SAN DIEGO, Calif.-Content vendor Digital Orchid said it raised $6 million during its second round of financing, which was led by Shepherd Ventures.
“With this investment, we will accelerate our platform technology adoption by carriers and grow our brand portfolio, which we believe is the strongest in the industry,” said Daniel Daou, the company’s founder and chief executive. “Big consumer brands know that we are the leaders in monetizing digital media assets and they put their trust in our ability to build long-term profitable revenue streams. Coupled with a platform technology that delivers scalable distribution and higher profitability we are confident in our ability to disrupt the traditional business models used by mobile media companies.”
NeoCarta Ventures also participated in the round, noting that, “with the explosive growth of 3G networks and handsets with faster processing capability, we believe that Digital Orchid is best positioned to capitalize on the huge consumer demand for mobile content.”
