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LONDON-I-play said Friday it will publish a mobile-phone game based on the 2006 Olympic Winter Games in Torino, Italy.
The U.K.-based game maker unveiled a partnership with International Sports Multimedia, a brand-management company with an exclusive license from the International Olympic Committee for interactive entertainment software. The companies are working together to develop Torino 2006, a wireless title that will highlight Olympic events including downhill skiing, ski jumping, curling and bobsledding.
The game will launch in January 2006, one month before the Olympics open.
