BOSTON-Mobile marketing company m-Qube said it has teamed with Nestle Nesquick for an integrated mobile promotion to attract teen-agers and young adults.
The promotion includes an instant-win game that allows customers to text in a game code printed on Nesquick packages to see if they have won prizes, including video game consoles, video games, ringtones and music downloads.
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Nesquick’s promotion agency, Publicis Dialog/Los Angeles, arranged the partnership with m-Qube.