MIAMI BEACH, Fla.-Orion Information Services and Agito Systems ApS announced plans to collaborate on a location-based marketing application.
The companies said they will focus on specific events and locations, such as night clubs, bars and sporting events, for location-based marketing and guerilla marketing campaigns.
According to the companies, users will be issued a credit-card-sized card that can be used at any location where the system is installed. Once the card is swiped, the user’s location and basic information becomes available through the network, which allows other participants to see where the user is. In addition, marketers then can send targeted short message service messages about promotions within the location. The system also will provide functions such as live voting during karaoke contests.
