LONDON-The global market for pre-teen mobile services could reach $43.1 billion by 2009, according to a new report by Visiongain Ltd.
The pre-teen market includes children between the ages of 5 and 14, according to the new report, “Targeting the Pre Teen Mobile Market-Analysis and Forecasts 2004-2009.” Pre-teens spend twice as much per week on mobile phones as they do on sweets, said the report, and they have an increasing amount of disposable income.
However, this group has been difficult to market to due to ethical concerns surrounding selling mobile phones to children, government legislation preventing marketing of mobiles to children, and health and safety issues, said the report.
The report focuses on these issues as well as the services pre-teens will want from their mobile phones and their spending capabilities.
