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Cingular to offer BlackBerrys through retail network

ATLANTA-Longtime BlackBerry supporter Cingular Wireless L.L.C. announced it will sell the BlackBerry 6280 and BlackBerry 7280 wireless handhelds through its more than 6,000 company-owned retail stores, a move the carrier said would help target business customers in the small and medium business markets.

“Cingular is the leading provider of wireless e-mail services for the enterprise, with more experience supporting BlackBerry customers and corporate systems connectivity than any other carrier in the U.S.,” said Jim Ryan, vice president of data product management and business marketing for Cingular. “Today, we’re extending this value proposition to mobile professionals of all walks, through the convenience of our nationwide network of retail outlets.”

Cingular cited research from IDC, which found 14 percent of small and medium businesses in the United States plan to purchase an advanced wireless device this year. Further, the firm found small and medium-sized businesses spend on average $286 per month on wireless services and prefer to buy their telecommunications products from retail stores.


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