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J-Mobile to use Enpocket tech for content

NEW YORK-Japanese mobile advertising company Japan Mobile Communications (J-Mobile) said it will use technology from Enpocket to produce various advertisements for Vodafone K.K.’s 12.8 million mobile Internet users.

“The Enpocket Engine has proven to be the most advanced and reliable technology in the marketplace for serving timely, relevant content to our 12.8 million users,” said Ichiro Jinnai, J-Mobile’s executive vice president. “Mobile advertising needs to be tightly targeted to each user’s interest to deliver the best consumer value and returns for marketers. The rich feature set of the Enpocket Engine is enabling us to generate very significant ad revenues from our services, with our customers spending longer periods online.”

Mobile marketing company Enpocket last year acquired rival Skygo.

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