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ABC, Telenor launch text messaging, radio tie-in

ROCKVILLE, Md.-ABC Radio and Telenor Mobile Interactive USA launched a cross-carrier premium wireless text messaging service on Detroit’s WDRQ radio station.

The service runs during the station’s evening programming. Listeners are invited to vote on whether a certain song should become a hit or a miss by sending a text message to a short code number. The text vote will cost subscribers 50 cents plus standard messaging rates.

“Through Telenor’s premium text messaging, audience interactivity can be a profit center instead of a cost for radio stations,” said Steinar Svalesen, chief executive officer of Telenor Mobile Interactive USA. “Radio listeners can benefit as well since their comments and votes are guaranteed to reach their favorite radio personalities.”

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