NEW YORK-Research In Motion Ltd. announced it has supplied the National Basketball Association with BlackBerry devices so employees can communicate throughout the organization, obtain NBA scores, game statistics and individual player statistics.
“For a real-time organization like the NBA, there is no other solution that provides the type of connectivity that BlackBerry offers,” said Steve Hellmuth, NBA senior vice president of operations and technology. “The ability to have immediate e-mail access on your hip has caused the league to migrate to BlackBerry.”
Beyond the basketball league, the NBA also operates: NBA.com, NBA TV, a production and programming company, a photography studio and photo library, offices in 12 countries, the NBA Store in New York City, NBA City restaurant in Orlando, the Women’s National Basketball Association (WNBA), and the National Basketball Development League (NBDL).
